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http://reshet.ynet.co.il/
October 19, 2009 07:22 AM Eastern Time 

iReshet Live-TV Application is Now Available on the iPhone App Store Providing Viewers Access to Reshet TV's Premium Content Wherever and Whenever They Want It

TEL-AVIV, Israel--(BUSINESS WIRE)--Reshet TV, one of the most successful television networks in Israel, has launched a Live-TV application for the iPhone and iPod Touch, based on the new functionality released by Apple in June this year.

“Viewers can rely on Reshet’s continual promise to introduce innovative services to our worldwide audience.”

The application, now available for download on the App Store, enables viewing premium TV content from Israel in Hebrew.

“iReshet is the perfect alternative for those living or traveling abroad, who still wish to easily follow television shows from Israel,” said Mr. Avi Zwi, CEO of Reshet TV. “Viewers can rely on Reshet’s continual promise to introduce innovative services to our worldwide audience.”

Reshet broadcasts a variety of programs including popular game shows, documentaries, reality programs, drama series and comedy for the whole family. On Wednesdays through Saturdays, iReshet broadcasts the live Channel 2 stream. iReshet utilizes Applicaster, a pioneering end-to-end turnkey broadcasting solution, supporting 24h live-streaming through a subscription service.

For downloading iReshet: http://tinyurl.com/ireshet

About Reshet

Reshet has operated and managed Israel‘s Channel 2 broadcasts since the channel was established in 1993. The company’s new facilities in Tel Aviv include advanced studios, a world-class, sophisticated broadcast room, 10 Avid editing suites, and a school for the various television-industry professions.

As the leading broadcaster in Israel, Reshet's popular content mix is made of Israeli Drama series reflecting the Israeli way of living along side original formats, developed by Reshet's content division, which are being sold and produced worldwide and Israeli versions of international known formats.

About Applicaster

Applicaster is specifically designed to work with iPhone 3G and iPod touch, offering premium live-content owners a strong entry point into a highly lucrative market, through delivering live content to their viewers. This pioneering solution is comprised of a video encoder compatible to work with iPhone 3G and iPod touch, the origin server and content distribution agreement. For additional information on the Applicaster solution please email us at: applicaster@theimaginenetwork.com

Apple, the Apple logo, iPod, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc.

Contacts

The Imagine Network
Sharona Meushar, +972-54-4517058
s.meushar@theimaginenetwork.com
Twitter: sharonam
Skype: sharonam

http://reshet.ynet.co.il/

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