MindBlazer Announces iPhone App for MoneyMinutesTV Content

Company Supports Financial Institutions’ Demand for Mobile Consumer Education

CHARLOTTE, N.C.--()--MindBlazer, a marketing technology company that leverages interactive video and new media for the financial industry, announced the availability of an iPhone application that enables financial institutions to support the mobile delivery of MoneyMinutesTV to consumers. MoneyMinutesTV is a collection of more than 30 syndicated videos that provide educational content on subject matter covering a variety of both retail and commercial financial services.

Banks and credit unions can make MoneyMinutesTV accessible through several media outlets to accommodate the online, e-mail, direct mail and in-branch efforts of product marketing and adoption. MindBlazer’s certification to build an iPhone application further extends the content’s functionality to now include mobile usage. It also helps more community financial institutions develop a presence on the iPhone platform with customers and members.

“The number of iPhone users is estimated to exceed 30 million and more than one billion apps have been downloaded to date, so there exists a huge potential to tap into this market of tech savvy individuals and help guide their financial decision making,” Ryan Brown, MindBlazer president and CEO, explained. “Several financial institutions have built iPhone apps for branch locations or other tools, but adding a service with the educational purpose of MoneyMinutesTV helps define a true strategy and effectiveness for cross sales and customer convenience.”

Financial institutions can license use of MindBlazer’s MoneyMinutesTV iPhone application to achieve a high-quality product with minimum time and investment. Just as the company would private-label its online video content to match a bank or credit union’s Web site, so too will the application undergo a personal branding process before approval from Apple. Financial institutions additionally can incorporate features such as branch and ATM locators, and local promotions for their services. One to three minutes in length, MindBlazer’s MoneyMinutesTV covers a range of topics that are customizable to match each financial institution’s brand. The content is periodically refreshed and new topics are added to reflect current market trends and consumer demand.

About MindBlazer

MindBlazer is a marketing technology company that provides enhanced digital media channels to aid with sales, education and corporate communications online. It works with more than 100 financial institutions and technology providers to leverage new media and open Internet revenue streams. For more information, visit www.mindblazer.com and http://moneyminutes.tv, or call 704-554-9555.

Contacts

For MindBlazer
Megan Ard, 678-781-7223

Contacts

For MindBlazer
Megan Ard, 678-781-7223