Crisp Thinking’s NetModerator™ Implemented into Sony Online Entertainment’s Hit Online Game Free Realms

Software Blocks Predators, Cyber Bullies; Analyzes Veiled Communications

LONDON--()--Crisp Thinking today announced that Sony Online Entertainment LLC (SOE), taking a major step to help secure the online safety of children in its hit game Free Realms, has installed Crisp Thinking’s online threat protection software, NetModerator™. The product identifies and blocks predators and other threats in online games in real time as well as providing an unprecedented level of analysis of veiled online communications which might be a well-disguised wrong-doer or an escalating situation of bullying.

“We take our responsibility to ensure child safety in our products very seriously and that makes it a priority in Free Realms especially. We feel strongly that it’s up to us to implement protections for children while they’re playing our games,” said John Smedley, president of Sony Online Entertainment. “After installation and weeks of testing, we found Crisp NetModerator is a high-quality product that works well. It goes far beyond anything else we’ve seen. We are looking to implement it into other SOE games in the future.”

Designed for the next generation of family-orientated Massively Multiplayer Online (MMOs) games and virtual words, NetModerator analyzes the intent of dialogue between players as well as the actual words they are using. The software therefore can identify potentially escalating situations such as potential self-harm or cyberbullying as well as immediately calling attention to predators. In tests undertaken by Cambridge University in the UK in 2007, NetModerator proved 98.4 percent accurate.

Crisp Thinking’s system blocks potential threats in real time, quickly finding behavioural situations of immediate concern, and also offers ongoing, in-depth analysis of communications between players in an online game or virtual world so that perpetrators that are hiding their intent as well as situations that started out innocently, but are escalating, are identified to be further monitored. It even takes over some of the moderation tasks, freeing technical staff for other work.

NetModerator is the only system available that can monitor and store all communications, analyze ongoing conversations between individuals over time, decode content and give developers and publishers a better understanding of the true meaning of the communication between users.

“NetModerator sets a new standard for moderating communications in online games, websites, social networking sites, instant messaging services and forums,” said Andrew Lintell, CEO of Crisp. “Our solution goes way beyond black lists of ‘bad’ or inappropriate words and filtering solutions. We analyze context as well as content so we catch coded and invented words and slang, for instance. Our software raises the bar, substantially improving the safety of game play.”

Child and family-friendly MMOs and dynamic, fun and engaging virtual worlds such as Free Realms are proving to be popular with consumers. At the same time, parents want assurance that companies offering these online playgrounds are including safety measures to protect users.

Crisp clients include Cartoon Network/FusionFall, ZulaWorld and SuperSecret, along with Internet service providers, Sky and Tiscali. Full details of all Crisp Thinking solutions can be found at www.crispthinking.com.

Notes to Editors

About Crisp®:

Crisp® is the foremost expert on the dangers of online grooming and internet bullying within children’s online experiences covering social networks, instant messaging to online games. With offices in the UK and the Unites States, Crisp® has developed a comprehensive range of child protection solutions for home internet users, schools, charities, ISPs, MMO and social networking site developers and publishers.

Since 2005, its specialist technology has been identifying sexually inappropriate, threatening and abusive content and relationships across millions of online conversations, protecting thousands of children, every day.

Crisp® analyses massive amounts of message traffic daily and see the threats emerging before anyone else. Its analysis engines are constantly updated to detect these new behaviors, use of languages and slang, as well as new abuse tactics and provide its end users with the most up-to-date online child safety service available today.

About Sony Online Entertainment:

Sony Online Entertainment LLC (SOE) is a recognized worldwide leader in massively multiplayer online games, with hundreds of thousands of subscribers around the globe. SOE creates, develops and provides compelling entertainment for the personal computer, online, game console and wireless markets. Known for its blockbuster franchises and hit titles including EverQuest®, EverQuest® II, Champions of Norrath®, Untold Legends™, and PlanetSide®, as well as for developing Star Wars Galaxies™, SOE continues to redefine the business of online gaming and the creation of active player communities while introducing new genres on various entertainment platforms. Headquartered in San Diego, CA, with additional development studios in Austin, TX; Seattle, WA; Denver, CO; Tucson, AZ and Taiwan, SOE has an array of cutting-edge games in development.

Contacts

The Bohle Company
Derek Asato or Luis Levy
310 785 0515 Ext 201 or 204
derek@bohle.com
luis@bohle.com
or
Sony Online Entertainment
Katie Hanson
858-577-3167
khanson@soe.sony.com

Contacts

The Bohle Company
Derek Asato or Luis Levy
310 785 0515 Ext 201 or 204
derek@bohle.com
luis@bohle.com
or
Sony Online Entertainment
Katie Hanson
858-577-3167
khanson@soe.sony.com