Travel Channel Selects Ringleader Digital Mobile Advertising Technologies to Expand Mobile Presence

NEW YORK--(BUSINESS WIRE)--Ringleader Digital, the world’s premier mobile ad serving solution provider, today announced that the Travel Channel has selected its mobile advertising technologies to expand their reach across the mobile Web at m.travelchannel.com. In an increasingly mobile landscape, Ringleader Digital is providing the technology for the Travel Channel to reach travel-minded consumers via their mobile devices.

“Mobile will open up new opportunities for the Travel Channel to reach key audiences with targeted advertising that is relevant and of value to the consumer. The RLD platform is the solution that will make that happen.”

The Travel Channel has begun by using Ringleader Digital’s RLD Spark Server platform to implement banner advertisements on targeted mobile Web sites and Dynamic Yield Optimization to optimize fill rates. RLD’s Spark Server is the first carrier-grade, highly scalable third-party mobile and new media ad server that integrates seamlessly with existing ad platforms. The technology will provide Travel Channel with targeting, tracking and reporting capabilities similar to online. The network plans to expand upon the use of Ringleader’s suite of technologies to include RLD Media Stamp, the industry’s first persistent device identification technology. By partnering with Ringleader Digital, Travel Channel has the ability to refocus its internal sales team allowing them to use any third-party ad sales force, thereby fostering new sources of advertising.

“The mobile Web is the perfect place to target today’s traveling consumers,” said Chris Ackermann, director of business development at Travel Channel. “Not only that, but Ringleader Digital’s easy to implement mobile advertising platform will provide our ad sales team with a tremendous amount of flexibility while driving increased exposure for the Travel Channel.”

The Travel Channel will kick off their new mobile initiative by increasing visibility and banner advertisements on mobile sites, but will expand its advertising presence to include even more mobile Web sites and iPhone applications.

“We are happy to be working with a well-respected brand like Travel Channel to maximize the potential of the mobile Web,” said Bob Walczak, CEO of Ringleader Digital. “Mobile will open up new opportunities for the Travel Channel to reach key audiences with targeted advertising that is relevant and of value to the consumer. The RLD platform is the solution that will make that happen.”

Ringleader exclusively licenses its RLD platform and solutions to publishers, ad networks, agencies, brands and analytics companies as either a bundled solution or on an à-la-carte basis. The platform is an established technology of scalable, licensable solutions that allows customers to identify, track and target mobile and new media users in real time. Every component of the RLD platform works with existing systems used for ad serving. As a result, mobile and new media users can do everything that is being done in the online world, without costly software investments or interoperability issues.

About Ringleader Digital

Since it was founded in 2005, Ringleader Digital has focused on being the world’s premier ad serving solution provider, delivering the online equivalent of ad serving technology and functionality to the mobile and new media markets. Today, Ringleader Digital provides technology to leverage rich user data for targeted, trackable advertising and real-time visibility into online campaign performance. Ringleader has developed the RLD platform which consists of scalable, licensable solutions that allow publishers, agencies and analytics companies to identify, track and target mobile and new media users – in real time. Every component works together and integrates with the ad serving systems already in use providing RLD Platform users with the ability to utilize everything that can be done in the online world in mobile and new media. Ringleader exclusively licenses the RLD platform and its solutions to customers as either a bundled solution or on an à-la-carte basis. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

About Travel Channel Media

Travel Channel Media is an integrated travel media business, and is wholly owned by Cox Communications, Inc., a leading multi-service broadband communications and entertainment company. Travel Channel Media includes: the Travel Channel television network, available in more than 91 million U.S. cable homes; Travel Channel HD™, the network’s high-definition simulcast; travelchannel.com, the network’s broadband travel hub; Travel Channel’s video-on-demand (VOD) and HD VOD offerings; its mobile content platform, Travel Channel GO™; World Hum (worldhum.com), a leading online travel blog; and FlightDeck™, an innovative content-sharing and advertising network for online publishers and advertisers. For more information about the network and its programming and personalities, media are encouraged to visit our media-only page at: www.media.travelchannel.com.