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http://www.dnaenergydrink.com
September 03, 2009 08:30 AM Eastern Time 

DNA Beverage Corporation Moves Operations to Larger Warehouse Facilities

Explosive Growth of Distribution Operation Coupled with New Brand Opportunities Necessitates Relocation

BOCA RATON, Fla.--(BUSINESS WIRE)--DNA Beverage Corporation (Pink Sheets: DNAB), makers of DNA Energy Drink® the highly acclaimed delicious tasting energy drink and a favorite of the action sports community announced today that it recently completed its relocation to larger facilities in order to better manage its growing operations.

“We have already received interest from several well known brands ready to join the Grass Roots distribution family.”

As recently announced, DNA’s Grass Roots Beverage Company (“GRB”) was originally created to distribute and service DNA Energy Drink® in a limited local market and has rapidly expanded into a full fledged statewide operation. This expansion was fueled by the Company’s excellent service levels at major chain retailers such as Circle-K, 7-Eleven and Walgreens. Now with satellite warehouses in Orlando, Tampa and Fort Myers, GRB has the capability of servicing several different non-competitive brands.

“Relocation has already resulted in significant cost saving benefits. With more than twice the storage area we are able to consolidate shipments under one roof and eliminate outside storage, handling and shipping fees. Docks and ramps suitable for servicing trailers and other delivery vehicles have enabled us to streamline the loading and unloading process, thereby reducing man-hours for ourselves and our Caribbean export partners who often require special packaging and handling,” said Robert Soler, the Company’s district general manager.

Ralph Sabella, the Company’s Vice President of Operations said, “This facility gives us the opportunity to expand our portfolio of clients by providing a distribution alternative in a market where distribution is dominated by Coca-Cola, Pepsi, Arizona and the beer distributors.” Sabella added, “We have already received interest from several well known brands ready to join the Grass Roots distribution family.”

About DNA Energy Drink

DNA Energy Drink is a product of DNA Beverage Corp. and its roots are in the action sports world of athletes who created the drink. DNA Energy Drink is a high quality beverage manufactured to exact standards to achieve superior taste with a formulation that taps into the body’s seven energy sources to maximize energy and improve awareness. DNA Energy Drink’s three flavors, Citrus, Lemon Lime and Citrus Sugar Free come in 16oz. cans and retail for a suggested retail price of $1.99.

True to its action sports roots, DNA Energy Drink has earned national recognition through its title sponsorship of the DNA/Butler Brothers Racing Team where it competes on a world-class level in Supercross and Motocross, reaching millions of fans and viewers. DNA energy Drink can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right. DNA has strong recognition in action sports and stores that support these athletes and sport participants and is a regular at skate parks. Its two 53 ft. DNA branded semi-trailers are regulars at events all over the country and regularly supports its retailers and distributors.

Grass Roots Beverage Company is a Statewide Distributor and is 100% Owned by DNA Beverage Corporation. Originally created to service DNA Energy Drink® in a limited market, Grass Roots has grown into full statewide operation with satellite warehouses in Orlando, Tampa and Fort Myers servicing several brands.

Safe Harbor Forward-Looking Statements

To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

Contacts

DNA Beverage Corporation
Darren M. Marks, 954-970-3826
darren@dnaenergydrink.com

http://www.dnaenergydrink.com

Company Information Center

DNA Beverage Corporation RSS feed for DNA Beverage Corporation

NQB:DNAB

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