MONKEYmedia Launches SeamlessTV Patent Licensing Program

Inventor Behind Telescoping Ads and Other Seamless User Experiences Introduces Patent Licensing Opportunities

``Seamless Expansion'' is a form of interactive media in which a link from a video enables playback of optional content. When the viewer is done watching the expansion content, the main video resumes where it left off. (Graphic: Business Wire)

AUSTIN, Texas--()--Today MONKEYmedia, Inc. announced the launch of its SeamlessTV Partner Program for the licensing of its portfolio of Seamless Expansion and Seamless Contraction patents, which includes claims directed towards telescopic video-on-demand (VOD) and other enhanced viewing experiences, and are essential to the practice of various industry-governed standards such as DVD-Video, Blu-ray and tru2way (e.g. Enhanced TV & SCTE-130).

The SeamlessTV Partner Program is now open to all parties interested in practicing MONKEYmedia's patented technology and methods in connection with DVD players, Blu-ray players, set-top boxes, DVRs, smart TVs, PC video players, mobile devices, discs implementing telescopic video features, and telescopic advertising.

Membership in the SeamlessTV Partner Program offers an efficient and inexpensive way for companies to alleviate any concerns about past infringement of MONKEYmedia's patents by themselves or their customers and to obtain the licenses necessary to continue providing enhanced value to those customers.

Seamless Expansion is a form of interactive media in which a link from a video enables playback of optional content, such as another video, pictures, text or interactive media. When the viewer is done watching the expansion content, the main video resumes where it left off. MONKEYmedia invented the technique and reduced it to practice in the early 90’s while experimenting with concepts for then-future video distribution formats such as DVD and interactive TV.

On DVD and Blu-ray today, the technique is often used for behind-the-scenes footage, and is commonly referred to as seamless branching. The broadcast TV industry refers to it as long-form VOD or telescopic advertising. And the Internet video advertising community uses the terms in-video ads and contextual video overlay ads. Used in conjunction with addressable advertising technologies, advertisers now have powerful new means to attract audiences and overcome ad-skipping trends.

Seamless Contraction is the inverse of Seamless Expansion; enabling long videos to be shortened by skipping over undesired or non-salient segments based on user preference.

About MONKEYmedia, Inc.

Austin-based MONKEYmedia is a privately held user interface design studio turned intellectual property licensing boutique, founded in 1994 by Janna Buckmaster Bear and Eric Gould Bear, a Microsoft and Yahoo! alumnus.

About Eric Gould Bear

Communication Arts described Eric Gould Bear as "one of the most thoughtful and provocative interface and interaction designers working in the field.” He has been a leading force in the design of award winning human-computer interfaces since 1984, has published numerous articles on the subject, and is first-named inventor on over eighty software and hardware interaction patents and patent applications. Specializing in interactive telecommunications services and devices, Bear has established user experience strategies for many well-known corporations. An enthusiastic and inspirational leader, Bear is known for his collaborative approaches to creating easy-to-use technology and engaging digital media.

NOTE TO EDITORS: For additional information, visit the SeamlessTV Partner Program website at http://seamless.TV.

SeamlessTV is a trademark of MONKEYmedia, Inc. Tru2way is a trademark of Cable Television Laboratories, Inc. Other company and product names may be trademarks of their respective owners.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6031547&lang=en

Contacts

MONKEYmedia, Inc.
Andrea Citrin Gardner, 512-650-1080, ext. 183
andrea@monkey.com

Contacts

MONKEYmedia, Inc.
Andrea Citrin Gardner, 512-650-1080, ext. 183
andrea@monkey.com