Two New Pokémon Games Announced for Nintendo DS

Pokémon HeartGold Version and Pokémon SoulSilver Version to Hit United States and Europe in Spring 2010

In Tribute to Legions of Pokémon Fans Worldwide, Announcement Kicked Off Pokémon World Championships

SAN DIEGO--()--The Pokémon Company International and Nintendo of America Inc. revealed today that Pokémon HeartGold Version and Pokémon SoulSilver Version for the Nintendo DS and Nintendo DSi systems will be released in spring 2010 in the United States and Europe. These newest entries for the best-selling video game franchise were announced amid the biggest Pokémon video game event of the year and in front of the top Pokémon video game and trading card game players in the world at the 2009 Pokémon World Championships.

Pokémon HeartGold Version and Pokémon SoulSilver Version return players to the scenic Johto region first introduced in the beloved original Pokémon Gold and Pokémon Silver games nearly a decade ago. The richly detailed adventure of Pokémon Gold and Pokémon Silver is now enhanced for the Nintendo DS and Nintendo DSi systems with updated graphics and sound, as well as new touch-screen features and a host of surprises. Pokémon HeartGold Version and Pokémon SoulSilver Version bring dozens of Pokémon characters back into the limelight for a new Pokémon generation – and longtime fans – to catch, train and battle.

“Announcing these much-anticipated game launches at The Pokémon World Championships allows us to give the news directly to the legions of fans who represent the true heart and soul of Pokémon,” said J.C. Smith, The Pokémon Company International’s director of marketing, who made the announcement on stage to kick off the 2009 Pokémon World Championships. “We want to thank these loyal fans by revealing the details to them first.”

The launch of Pokémon HeartGold Version and Pokémon SoulSilver Version follows the incredible launch of Pokémon Platinum Version, which has sold more than 5.66 million copies worldwide to date.

Pokémon is one of the top children’s franchises in history. The Pokémon video game series has sold more than 193 million units worldwide since its inception 13 years ago. Additionally, Pokémon is the No. 1 collectible trading card game of all time and has shown no sign of slowing down. It boasts 374 percent sales growth in the United States alone since 2005, and is sold in more than 30 countries across the globe. Other extensions of the property include 12 seasons of the animated television series, which in 2009 will be broadcast in as many as 153 countries in more than 25 languages. Pokémon films and DVDs continue to reach fans in amazing numbers, ranking at the top of the box office in Japan.

For more information about Pokémon HeartGold Version and Pokémon SoulSilver Version, visit www.Pokemon.com.

About Pokémon

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit www.pokemon.com.

About Nintendo

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii, Nintendo DS and Nintendo DSi systems. Since 1983, when it launched the Nintendo Entertainment System, Nintendo has sold more than 3.1 billion video games and more than 526 million hardware units globally, including the current-generation Wii, Nintendo DS and Nintendo DSi, as well as the Game Boy, Game Boy Advance, Super NES, Nintendo 64 and Nintendo GameCubesystems. It has also created industry icons that have become well-known, household names such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, visit the company’s Web site at www.Nintendo.com.

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Contacts

GOLIN HARRIS
Dan Mazei, 212-373-6023
dmazei@golinharris.com

(Graphic: Business Wire)

(Graphic: Business Wire)

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Contacts

GOLIN HARRIS
Dan Mazei, 212-373-6023
dmazei@golinharris.com