Natural Insight Expands Management Team with SaaS Veteran Steve Brown

Northern Virginia Firm Continues Expansion in the Retail Industry

STERLING, Va.--(BUSINESS WIRE)--Natural Insight, developer of a fast and flexible solution for managing distributed workforces, today announced the appointment of Software-as-a-Service (SaaS) veteran Steve Brown as the company’s new vice president of sales and business development. The move comes as the company is rapidly expanding its marketing and sales efforts, thanks in part to an infusion of investor funds and continued strong demand for innovative workforce solutions.

“Steve brings several valuable strengths to our organization”

“Steve brings several valuable strengths to our organization,” emphasizes Natural Insight President and CEO Stefan Midford. “He has a great combination of technical depth and business insight, so he speaks the language of the CEO as well as the CIO. He also has direct experience marketing and selling the business value that the SaaS model brings to our customers, and a proven track record helping enterprises realize the SaaS vision of using technology to do more with less.”

In his new role, Brown will oversee all sales and business development activities for the Natural Insight platform, with a particular focus on expanding the company’s footprint in the retail industry. “We have an incredibly strong technology,” Brown observes, “and now we just need to broaden our audience. Natural Insight’s solution for managing the people, places and projects driving efficient in-store execution is compelling for merchandising service organizations, product companies and retailers.” To that end, Brown will develop new approaches for bringing Natural Insight to market, including a variety of new marketing strategies and tactics. Brown shares his thoughts on the Natural Insight offering and its benefits in a brief video at www.naturalinsight.com/thriving.

Brown joins Natural Insight after an 11-year tenure at MicroStrategy, Inc. and its Angel.com subsidiary, a provider of SaaS enterprise solutions for on-demand call centers and Interactive Voice Response (IVR). While there, he initiated each critical service area within the company, including product development, professional services and sales. As vice president of sales and business development, he built the company’s inside and field sales force, generating the first $5 million in recurring SaaS revenue. As Angel.com’s vice president of client services, Brown introduced Enterprise 2.0 concepts and technology across the organization and built a professional services and support team that increased revenue contribution by five times in the last three years. Prior to MicroStrategy, Brown developed next-generation Navy combat and surveillance systems at Lockheed Martin.

About Natural Insight / www.naturalinsight.com

Natural Insight is the Web-based platform that helps companies improve the way they manage workforces and, in the process, literally transform their business models. The solution enables workers in the field to schedule projects and submit status updates by phone, fax or the Web. As updates are received, the platform organizes all data in a single management portal for real-time reporting and analysis. As a result, managers can oversee and coordinate the activities of larger numbers of workers with significantly less effort.