Dow Coating Materials Introduces High Performance Aqueous Stain-Blocking Binder with Avanse™ Technology to North American Coatings Market

PHILADELPHIA--(BUSINESS WIRE)--The Dow Chemical Company (NYSE:DOW) has announced the introduction of Rhoplex™ PR-295 with Avanse™ technology, a highly-innovative, high-performance, environmentally-advanced, aqueous binder to the North American coatings market. Rhoplex™ PR-295 binder was developed for exterior and interior primers and stain-blocking sealers. The patented Avanse™ technology significantly improves performance over that of conventional latex polymers providing excellent film formation that blocks stains from migrating through the dry paint film and yielding stain-blocking performance without the use of zinc oxide.

Primers and sealers based on Rhoplex™ PR-295 binder offer exceptional stain blocking and “bleed through” resistance over cedar and redwood. They also block stains over common interior household stains, such as those left by water damage and by both solventborne and waterborne markers and pens.

Rhoplex™ PR-295 binder is the latest addition to Dow Coating Materials’ line of high-performance, environmentally-advanced binders for primers and sealers. Formulators wishing to learn more about Rhoplex™ PR-295 and other innovative products for today’s coatings market can contact their Dow Representative or Univar distributor or visit us @ go.rohmhaas.com/rhoplexpr295.

About Dow
With sales of $58 billion in 2008 and 46,000 employees worldwide, Dow is a diversified chemical company that combines the power of science and technology with the “Human Element” to constantly improve what is essential to human progress. The Company delivers a broad range of products and services to customers in around 160 countries, connecting chemistry and innovation with the principles of sustainability to help provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. On April 1, 2009, Dow acquired Rohm and Haas Company, a global specialty materials company with sales of $10 billion in 2008 and 15,000 employees worldwide. References to “Dow” or the “Company” mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.

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