DALLAS--(BUSINESS WIRE)--Serrallés USA, a division of Destilería Serrallés, Inc. and exclusive importers of Don Q, Puerto Rico’s Premium Rum, announced today the opening of its US Headquarters based in Dallas, Texas. After careful consideration, Dallas was chosen because of its strategic location, enabling the company to better service all major markets in the continental US.
“The opening of the US office marks a turning point in Destilería Serrallés Inc.’s commitment to expanding the reach of its flagship brand DQ in the USA market. We are thrilled to be re-introducing the heritage, quality and value of one of the world’s finest Rum to the US,” said John Eason, VP National Sales Manager. “We have the fortunate task of bringing the # 1 Rum from Puerto Rico, the land of Rum, to an ever more discerning consumer.”
Since 1865, the Serrallés family has consistently produced the finest rums in the world under the Don Q brand, including Don Q Cristal, Don Q Gold, Don Q Añejo, Don Q Grand Añejo and Don Q Limón. Serrallés USA announced it will welcome Don Q Mojito and Don Q Coco, its newest additions to the flavored rum category.
The quality, unparalleled smoothness and flavor which characterize Don Q Rums has recently recognized and embraced by the Culinary and Mixology community as the authentic Rum of choice. Its recent participation in the Food & Wine Classic in Aspen and upcoming involvement in Tales of the Cocktail in New Orleans and New York Wine and Food Festival will continue to cultivate the relationships with mixologists and chefs. Top Chef NY Contestant, Chef Jeff McInnis, who has adopted Don Q in both culinary menus, as well as the Liquid Nitrogen mixology menu, will also bring his Miami flare to the Dallas opening events with Don Q liquid nitrogen mojitos at the Serrallés Mixology center during the Open House and at the VIP after party at Cuba Libre Dallas later on in the evening.
ABOUT SERRALLES USA
Headquartered in Dallas, TX, Serrallés USA is the exclusive importer of Don Q, Puerto Rico’s Premium Rum. Serrallés USA imports Don Q Cristal, Don Q Gold, Don Q Añejo, Don Q Grand Añejo and Don Q Limón. Don Q Rum dates back to 1865 and is the original premium rum from Puerto Rico. Its flagship brand Don Q Cristal is the #1 selling brand in the island, where more than 70% of the rum consumed in the U.S. is produced. Don Q is manufactured by Destilería Serrallés Inc., Ponce, Puerto Rico.