Truveo Relaunches Sites for 17 Countries with Improved Video Search Tools

SAN FRANCISCO--(BUSINESS WIRE)--Truveo today announced a major update to its website that makes it easier than ever to find video on the Web. The new site is available at http://www.truveo.com, with localized versions available for 16 other countries. Truveo is the second largest video search engine worldwide, with 25.6 million unique visitors, and the second largest in the U.S., with 5.1 million unique visitors.¹

“With the launch of the new Truveo.com, we are showcasing the breadth of content discoverable in our search engine”

“With the launch of the new Truveo.com, we are showcasing the breadth of content discoverable in our search engine,” said Pete Kocks, President of Truveo and Vice President of AOL. “With thousands of channels and TV shows in our index, Truveo has long been recognized as a leader in video search technology, and today we are building on that reputation with an improved experience that makes discovering and sharing video content even easier and more personalized.”

The latest release of Truveo.com provides:

The most comprehensive global video index: With more than 350 million online videos from thousands of sources across the Web.²
Quicker and easier discovery of online video content: Offering a cleaner, redesigned homepage with improved search, browsing functionality and upgraded loading times.
More personalized control over search: Navigation that lets users browse their searches by channel, category, show, popularity and most followed on Twitter. Users can also easily filter results to find videos on their favorite websites and channels.
The broadest coverage of videos³: Providing a greater emphasis on helping users easily find the professional videos they want, whether it’s popular TV shows, music videos, sports highlights, news or more. A new page dedicated to TV show listings found on the Web lets users browse for shows alphabetically or by network.
Extended share features: New tools let users save and send their favorite videos and search terms to friends and share them on Bebo, Facebook, MySpace and StumbleUpon.

In addition, all the Truveo sites use localized ranking algorithms to deliver the most relevant results to each country’s Truveo users. For example, a search on Truveo’s France portal, http://fr.truveo.com, will be more likely to turn up French language videos from French media companies.

Truveo also announced a partnership with Univision Interactive Media, the number one most visited Spanish-language website among U.S. Hispanics⁴, which provides integrated access to Truveo’s leading video search engine. As part of the partnership, visitors to Univision.com, http://www.univision.com/portal.jhtml, will soon be able to use an enriched video search functionality, powered by Truveo’s video search API, to search and browse the most comprehensive global index of videos. With nearly 76 million unique visitors a month across the Truveo network that powers video search on some of the most popular destinations on the Web, Truveo is a leader in video search.⁵

In Europe, Truveo has partnered with Tiscali Italia, which provides integrated access to Truveo’s leading video search engine. As part of the partnership, visitors to the site are able to use an enriched video search functionality, powered by Truveo’s video search API to search and browse the most comprehensive global index of videos. Truveo's search APIs enable website owners to build applications with powerful video search and discovery features that build on Truveo’s leading video search technology and extensive index of over 350 million² videos.

Truveo’s 17 localized portals are available at the following addresses:

Australia: http://au.truveo.com
Brazil: http://br.truveo.com
France: http://fr.truveo.com
Germany: http://de.truveo.com
Hong Kong: http://hk.truveo.com
India: http://in.truveo.com
Italy: http://it.truveo.com
Japan: http://jp.truveo.com
Korea: http://kr.truveo.com
Mexico: http://mx.truveo.com
The Netherlands: http://nl.truveo.com
Russia: http://ru.truveo.com
Spain: http://es.truveo.com
Taiwan: http://tw.truveo.com
Turkey: http://tr.truveo.com
United Kingdom: http://uk.truveo.com
United States: http://www.truveo.com

About Truveo

Truveo is the most comprehensive search engine for video, making it possible for consumers to search and browse through over 350 million² videos from thousands of sources across the Web. Truveo was founded by some of the industry's leading experts in video search technology and has built one of the largest and most up-to-date indexes of high-quality video on the Web. As a result, Truveo enables users to find video that cannot be found in any other search engine. Truveo first launched its industry-leading search engine in 2005 and today, the Truveo search engine powers video search on some of the most popular destinations on the Web, including AOL Video, AOL Search, CBS RADIO sites, Clevver, Excite, Flock, Infospace, Kosmix, Pageflakes, PureVideo, Qwest, CNET's Search.com, Sportingo, Sports Illustrated and YourMinis, reaching an audience of approximately 76 million users a month.⁵ Truveo's critically-acclaimed flagship destination, http://www.truveo.com, has received widespread praise, establishing itself as the leader in the fast-growing video search market. For more information on Truveo, visit http://www.truveo.com.

About Univision Interactive Media, Inc.

Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; and Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

¹ Worldwide numbers are from April 2009 comScore Media Metrix, U.S. numbers are from May 2009. Video Search category is a custom built category by AOL that includes the dedicated video search websites within comScore’s “Search and Navigation” category.
² Internal Truveo data
³ Internal studies posted publicly on truveo.com
⁴ 2008 – Forrester Research Custom Study. Results are based on a national telephone survey among non- Hispanic and Hispanic Internet users
⁵ comScore Custom Media Builder report based on April 2009 data