Texas Instruments Unveils Enhanced 4K Technology on Next Generation DLP Cinema® Electronics Platform

DLP Cinema Offers Widest Variety of Solutions to Illuminate Every Size Theatre Screen with Its Proven Platform

DALLAS--(BUSINESS WIRE)--Texas Instruments (TI) (NYSE: TXN) DLP Cinema^® announced plans today to incorporate enhanced 4K technology as an extension of the next generation electronics platform for DLP Cinema projectors. Texas Instruments is recognized as the cinema technology provider offering solutions with low operating costs, and its inclusion of another resolution gives exhibitors worldwide the widest variety of options to fit their needs and screen sizes. TI will continue to innovate on and further the development of its DLP Cinema 2K chips which are indisputably the industry standard with nearly 11,000 installations globally.

“DLP Cinema remains dedicated to its customers, and through shipping millions of units we are able to provide a significantly lower cost structure in comparison with our competitors.”

Texas Instruments will deliver the enhanced DLP Cinema 4K chip to its licensees, Barco, Christie Digital and NEC, which will extend the breadth of products to exhibitors to over 12 projector models. All projectors with the next generation DLP Cinema electronics platform, regardless of the resolution, will have the leading attributes for which DLP Cinema products are known, including precise DCI compliant colors, superior contrast ratios and light output necessary to illuminate the largest auditoriums. The solutions provide the capability to light up theatre screens as big as 100 feet and 3D screens as big as 75 feet, which has been a challenge for competing technologies.

Cinemark’s chief executive officer Alan Stock said, “Based on our decade of experience with DLP Cinema technology, its unmatched reliability has made it our exclusive platform of choice for 4K deployments. With no limitations on resolution, DLP Cinema allows Cinemark to truly deliver the highest-quality image to our customers.”

“Texas Instruments is proud of its contributions to the cinema industry and is absolutely committed to further innovation through DLP Cinema,” said Kent Novak, senior vice president and general manager of DLP Products. “DLP Cinema remains dedicated to its customers, and through shipping millions of units we are able to provide a significantly lower cost structure in comparison with our competitors.”

Previously announced at ShoWest 2009, the next generation DLP Cinema electronics platform combines the three boards needed to produce images into a single board. The result is a lower cost solution to DLP Cinema’s three OEM licensees. The next generation DLP Cinema platform works seamlessly with over eight server solutions and multiple 3D platforms.

DLP Cinema projection technology is installed in nearly 11,000 screens on every continent except Antarctica. Today there are over 4,300 worldwide screens that offer digital 3D with the use of every pixel array in the frame for the brightest picture unlike other technologies in the industry. Since last year’s introduction, IMAX^® digital projection systems powered by DLP Cinema projectors have reached a total of 83 locations worldwide.

About Texas Instruments DLP Products

DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness projectors for business, home, professional venue, digital cinema (DLP Cinema^®) and large screen HDTVs. Many of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. DLP is the only imaging technology with a legacy in digital cinema where it set the industry standard demonstrated by the deployment of DLP Cinema technology in nearly 11,000 screens worldwide. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology’s chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 20 million DLP subsystems have been shipped. For more information, please visit www.dlp.com.

About Texas Instruments:

Texas Instruments (NYSE: TXN) helps customers solve problems and develop new electronics that make the world smarter, healthier, safer, greener and more fun. A global semiconductor company, TI innovates through design, sales and manufacturing operations in more than 30 countries. For more information, go to www.ti.com.

DLP and DLP Cinema are registered trademarks of Texas Instruments.