Energy Shot Underdogs Mana Energy Potion Net an Unprecedented Two Screaming Energy Awards

SANTA MONICA, Calif.--(BUSINESS WIRE)--Competing against some of the largest energy drink manufacturers in the world, independent gamer-focused energy drink Mana Energy Potion has been awarded the 2008 “Coolest Packaging” award from Screaming Energy Drink Reviews, one of the most influential energy drink review sites. And, for the first time ever, Screaming Energy awarded an energy drink manufacturer a second annual award by also naming Mana Energy Potion as its 2008 “Most Original” winner.

“Everyone gravitates toward products with which they can identify”

“This is an epic win for us,” said Aaron Rasmussen, co-founder and vice president of marketing, Harcos, Inc. “Mana Energy Potion was created by just the two of us gamers in a garage, and to be able to defeat some of the largest brands in the world is so exciting! We are also very proud to be the first company ever awarded two annual Screaming Energy awards. How cool is that?”

Mana Energy Potion is the premium energy shot made by gamers, for gamers. It’s a citrus-flavored, vitamin-packed premium energy shot that delivers up to eight hours of sugar-free energy without the nasty aftercrash normally associated with sugary energy drinks. The intense blue liquid is housed in a uniquely-shaped 1.69 fl oz spherical bottle and contains as much caffeine as two Red Bulls. “Mana” is a traditional term originating from ancient South Pacific tribes that is used to describe a magical life force. In modern videogames it refers to the user’s magical energy, which can be used to cast spells such as fireballs, healing spells, or lightening strikes. The user drinks mana potions to restore his or her mana and continue casting spells. The concept of mana and mana potions also appears in fantasy literature, comic books, manga and anime.

"Everyone gravitates toward products with which they can identify,” said Jason Hargett, resident reviewer at Screaming Energy Drink Reviews. “Mana Energy Potion is the only product on the market that lets fantasy card game players and MMORPG players rejuvenate in a way that's unique to their interests. Like having a Christian Hosoi skateboard make you feel like you could do 10' airs, or Air Jordan shoes made you feel like you could ‘kiss the rim,’ Mana Energy Potions helps you feel like you cast frost, fire and heal while summoning dragons. Gamers play card tournaments until the early hours of the morning, and online gamers get up before dawn for scheduled guild raids. Mana Energy consumers know energy drinks, and Mana Energy Potions don't disappoint.”

For additional information about Mana Energy Potion, or to locate a local distributor, please visit www.manapotions.com.

About HARCOS

Based in Santa Monica, Calif., Harcos was founded by two gamer geeks who discovered a niche at the intersection where gaming and consumer products merge with the launch of their first vitamin/energy beverage, Mana Energy Potion. Each magical bottle of Mana Energy Potion looks like it’s straight out of a video game and is filled with a bright blue liquid that adds +160 to mana, packs a powerful dose of vitamins and delivers up to eight hours of smooth energy without sugar or an after crash. The company’s follow up, Health Energy Potion, possesses a mellow apple-cinnamon flavor and is jam-packed with natural herbs, such as elderberry and ginseng, and the vitamins biotin and folic acid, while providing the same 5-8 hours of smooth, powerful energy with no sugar or after crash. Additional information is available at www.manapotions.com.