Boost Mobile Partners with Car Toys to Expand Retail Presence

IRVINE, Calif.--(BUSINESS WIRE)--Boost Mobile, a division of Sprint Corporation (NYSE:S) offering quality wireless phones and flexible service plans with no contracts or activation fees, today announced a retail expansion into Car Toys stores. Boost Mobile handsets and its popular Monthly Unlimited plan, which offers unlimited nationwide calling, text messaging, wireless Web and Walkie-Talkie services for $50 per month, are now available at all Car Toys retail locations. Car Toys has 49 locations in Colorado, Oregon, Texas and Washington.

“With the increased demand of no-contract wireless services by our customers, we look forward to adding Boost Mobile’s competitive Monthly Unlimited Plan at all Car Toys retail locations”

“We are excited to partner with Car Toys to make it even easier for the growing number of value-seeking consumers to find Boost Mobile,” said Jeff Auman, vice president of sales and distribution at Boost Mobile. “Since the launch of Boost Mobile’s Monthly Unlimited plan earlier this year, we have seen tremendous growth in subscribers looking for ways to save money without compromising quality.”

In each of the four states, Boost Mobile experienced an 80 to 90 percent growth in subscribers in the first quarter 2009, due to the popularity of its Monthly Unlimited plan launched in late-January 2009.

“With the increased demand of no-contract wireless services by our customers, we look forward to adding Boost Mobile’s competitive Monthly Unlimited Plan at all Car Toys retail locations,” said Billy Hegeman, director of wireless merchandising at Car Toys. “Boost Mobile’s dependable nationwide network, coupled with its straightforward, affordable plans and durability of handsets, will resonate well with our customers.”

As an add-on for Boost’s Monthly Unlimited plan, customers can also subscribe to International Connect, a $10 per month feature that includes unlimited international text messaging and Walkie-Talkie between the U.S. and Canada, Baja California (Mexico) and select areas of South America for one flat charge. Boost Mobile’s Walkie-Talkie is the easiest and fastest way for Boost Mobile customers to instantly connect with friends and family at the push of a button.

Boost Mobile offers consumers ‘value plus’ with affordable handsets, competitive plans and the dependable Nextel Nationwide Network, which reaches more than 17,500 cities. In addition to Car Toys, Boost Mobile phones and services are available nationwide at major retail stores including Best Buy, Radio Shack, Target, Wal-Mart, Sprint retail stores and independent wireless dealer locations.*

For more information about Monthly Unlimited and Boost’s other products and services, please visit www.boostmobile.com.

*Coverage not available everywhere. Network reaches over 274 million people. Additional restrictions apply.

About Boost Mobile

Boost Mobile, a division of Sprint Corporation (NYSE:S) that offers wireless phones and services with no contracts, credit checks or activation fees, and was named 2009 North American Prepaid Mobile Service of the Year by analyst firm Frost & Sullivan, redefines value for wireless consumers with its ‘Monthly Unlimited’ service, offering unlimited anytime calling, text messaging, wireless web and exclusive Boost^®Walkie-Talkie service with a national calling area for $50 a month. Boost Mobile ‘Monthly Unlimited’ offers flat-rate, nationwide service in 17,500 cities throughout the United States on the Nextel National Network – all with no additional telecom taxes, activation, roaming, traveling or long distance fees. Boost Mobile offers a selection of quality handsets from Motorola, ranging from entry-level to high end, as well as worry-free calling plans that enable customers to pay by the minute, day or month. Boost-branded wireless phones are available nationwide at nearly 20,000 major retail stores including Best Buy, Radio Shack, Target, Wal-Mart; Sprint retail stores and independent wireless dealer locations; with Re-Boost^®available at approximately 100,000 locations throughout the U.S. Purchase and experience Boost Mobile on the Web at MySpace, Facebook, Twitter and www.boostmobile.com.

About Car Toys

Car Toys, headquartered in Seattle Washington, is the largest independent retailer of mobile entertainment and wireless phones in the nation. With over 20 years in the business and 49 retail stores in Colorado, Oregon, Texas and Washington, you can count on Car Toys for all your mobile electronic and wireless needs.