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June 15, 2009 01:00 PM Eastern Daylight Time 

Samsung Introduces Samsung Jet, Smarter Than a Smartphone

The Highly Anticipated Samsung Jet Makes Its Global Debut, Opening a New Chapter in Full Touch Mobile History

NEW YORK--(BUSINESS WIRE)--Samsung Electronics Co., Ltd. today unveiled the latest in mobile handset innovation, Samsung Jet, at a series of global launch events in London, Dubai and Singapore. Samsung Jet enjoys the benefits of both advanced features of a smartphone and easy-to-use user interface of a conventional mobile phone.

Samsung Jet is not a simply another full touch mobile phone; it brings a brand new concept of mobile phone to today’s consumers. ‘Smarter than a smartphone,’ Samsung Jet supports the latest smartphone features which include multi-task manager and Microsoft Exchange ActiveSync, bringing user-friendly menu navigations in a sleek and compact design.

Samsung Jet boasts world firsts in both display technology and speed of performance. Its pioneering 16M WVGA AMOLED display (3.1”) offers the most vivid and colorful full touch mobile experience available; the WVGA AMOLED screen provides a resolution that is four times higher than a WQVGA screen. Its 800MHz application processor delivers breathtaking speed and stunning performance, making Jet the fastest full touch handset on the market today.

With its eye-catching brilliant screen, Samsung’s latest TouchWiz 2.0 user interface gives an unrivalled user experience and includes iconic new features such as motion UI, smart unlock, and customizable widget screen, which are all perfect for managing your life at work and at play.

Samsung’s Dolfin Internet browser is designed to let users surf the net and access popular websites, especially social networking sites, with ease and speed. The browser enhances the mobile Internet experience by allowing users to view up to five web pages simultaneously and bookmark their favorite websites as widgets on the phone’s homepage. A built in ad-blocker, multiple downloading and background downloading feature, and multi-purpose address field, further enhance the experience while Dolfin’s unique one finger zoom enables users to zoom in and out of web pages using only one hand.

JK Shin, Executive Vice President and Head of Mobile Communications division, Samsung Electronics, explained, “Samsung Jet provides a seamless and unrivalled mobile experience as a result of our accumulated technology leadership and pursuit of perfect craftsmanship. Our aim is to deliver ultimate satisfaction to our consumers and I believe that Samsung Jet answers the calls of today’s mobile users who want smart features and easy-to-use user interface. This product perfectly reflects our consumer-oriented strategy.”

Unlike many smartphones that sacrifice features for form factor, Samsung Jet packs all of these into a super sleek body and super cool frame. Samsung Jet also boasts a host of multimedia features including a 5 mega-pixel camera, built-in GPS, DNSe & SRS Sound Effect technology for superior sound quality, and DivX and XviD video support for hassle-free video downloading and viewing.

Samsung Jet launches today at ‘Samsung Mobile UNPACKED’ events in London, Dubai and Singapore. Featuring the latest in live technologies and entertainment, the events will provide an exciting hands-on experience with the new handset. The events will also mark the culmination of a global teaser campaign, where one lucky winner from each country will unpack a Samsung Jet ‘live’ for the first time.

For more information, please visit http://press.samsungmobile.com.

Samsung Jet _ Specification

Network   EDGE/GPRS Class 12 (850, 900, 1800, 1900 MHz) HSDPA 3.6Mbps (900, 2100 MHz)
Display 3.1” 16M WVGA AMOLED

Camera

5.0 Megapixel AF camera+ Dual Power LED Face Detection, Smile Shot, Panorama Shot, Blink Detection, Geo-tagging, Photo Editor
Video D1 Video Playback/D1 30fps Video Recording MPEG4, H.263, H.264, WMV, DivX, XviD, Video Editor
Audio Music Player with DNSe & SRS WOW Sound Effect Find Music, 3.5 Ear Jack, FM Radio/Recording MP3, AAC, AAC+, eAAC+, WMA, AMR, MIDI, SP-MIDI, i-melody, WAV, MMF, XMF, OMA DRM v2.1, WMDRM, DivX VOD
Value Added Features In-house developed Dolfin Browser, WAP 2.0, One finger Zoom Microsoft Exchange ActiveSync, Share Pix & Mobile Widget, A-GPS, On Board Navigation(3D Map), TouchWiz 2.0, Motion UI, Media Gate 3D, Multi-tasking Manager
Connectivity Bluetooth® v2.1, microUSB (USB v2.0 Hi-Speed), Wi-Fi
Memory 2GB/8GB, External MicroSD slot (Up to 16GB)
Battery 1,100 mAh - Talk time : 2G/492 minutes, 3G/300 minutes - Standby : 2G/422 hours, 3G/406 hours
Size 108.8 x 53.5 x 11.9 mm

Background Information

SAMSUNG JET: ‘SMARTER THAN A SMARTPHONE’

Samsung Mobile is proud to launch the Samsung Jet - a high end innovation to mark a new chapter in full touch phones. Packed with features, Samsung Jet delivers the very best in power, speed and brilliance, all housed in a sleek and stylish design, to produce a unique touch experience.

Smart features with user-friendly interface

Samsung Jet’s innovative smartphone-like features take the handset to the realms of being ‘smarter than a smartphone.’ Opening up a whole new world of web experience, its high performance Dolfin web browser has been developed in-house and allows easy, super fast surfing. Samsung Jet also supports the option of multi-window browsing to surf several web pages simultaneously - up to five pages at any one time. Also, it allows for multi-window web browsing and for book marking widget to save your favorite websites.

Samsung Jet features a bespoke multi-tasking manager, making it little bit easier. In addition, the multiple background download, multi-purpose address field and ad-blocker ensure users only need to focus on what they really want to. Samsung Jet is the first feature phone to adopt the Microsoft Exchange ActiveSync Email system, with a more convenient user interface as a result of more streamlined push-email for business users.

Breaking away from multi-touch zoom technology which requires the use of two fingers and two hands, Samsung Jet gives our consumers the ultimate in usability, portability and convenience through the brand-new concept -‘one finger zoom,’ which enables one hand operation to zoom in and out. One finger zoom can be used not only for the Internet browser, but also for Photo browser and file viewer to see TXT, PDF and PPT files in four times bigger size - all just with one finger tip while you’re on the move

An Ultra Brilliant Display with AMOLED

The Samsung Jet has a display which offers unrivalled quality and brilliance for its users. The 3.1” Samsung WVGA AMOLED display is four times sharper than a WQVGA screen. Samsung Jet’s screen provides stunning, super bright and vivid images in perfect natural colors, with the very best high resolution display for viewing multimedia on the go.

Samsung Jet’s ultra brilliant display has a 180° viewing angle, gives a super fast touch response and is also very efficient in its power consumption. Thanks to WVGA AMOLED technology, Samsung Jet consumes 40% less energy than a mobile phone equipped with TFT-LCD display.

The remarkable image quality transforms mobile content into amazing visuals. Thanks to the 480dpi brilliance in its WVGA AMOLED display, Samsung Jet provides a high quality multimedia experience, transforming mobile video into pure viewing pleasure.

Speedy Performance with an Accelerated Application Processor

Samsung Jet takes the meaning of performance in full touch mobile phones to another level with its revolutionary speed, which is all thanks to the 800MHz Accelerated Application Processor.

This sophisticated high performance processor is Jet’s secret to speed and versatility, integrating multiple applications into one marvelously seamless experience. Instant response from a 3D touch interface matches the speed of touch. The accelerated application processor can integrate various functions such as navigation and viewing, so users can access them all without usual lag time or blurred visuals that can disrupt the pleasure of the experience.

Intuitive Interaction with TouchWiz 2.0

To ensure the most hassle-free and pure experience for its user, Samsung Jet features TouchWiz 2.0 user interface (UI), an upgrade from previous TouchWiz user interfaces seen on the F480 (Tocco in UK) and other Samsung full touch mobiles. Building on the strong reputation of the interface of the F480, Samsung Jet houses an advanced TouchWiz 2.0, giving outstanding touch capability in online browsing and a powerful and responsive reaction.

Multiple applications run both seamlessly and simultaneously through the use of Jet’s powerful application processor, enabling users to dip in and out of the features as they wish. With its intuitive 3D media gate UI and motion-response UI, users can enjoy a dynamic, content-based experience.

The 3D media gate on Samsung Jet offers easy access to six key multimedia features, such as Photo album, Music player, Video player, FM Radio, Games and Internet, all simply accessed by rolling a six sided cube UI on the screen.

Samsung Jet features ‘motion gate,’ Samsung’s own motion recognition engine which brings you access to your multimedia favorites as well as speed dialing just by tapping, tilting or flipping the handset.

To enhance the usability in full touch screen, Samsung introduces ‘smart unlock,’ a feature which enables users to unlock the phone and execute the menu directly by drawing an alphabet letter on the screen. Users can set up the menu that they want to go to directly according to the alphabet letters from A to Z. The ‘smart unlock’ technology allows users to program their own, customized movements in order to operate the handset, bringing the ultimate in personalization.

Samsung Jet has an online widget function to access useful mobile applications and get live information such as weather, news and search engines by online widget downloading. There are more than 30 widgets already available on Samsung Jet and users can download more from the website. These include a personalization widget to adapt the screen layout and wallpaper.

A three-page main menu and three-page widget screen offer quick and easy application search and reuse.

Powerful, Fun and Easy to use Features

Samsung Jet also has an A-GPS application, to provide navigation services in life-like 3D, to convey real places, information and directions in real-time. This incorporates 3D Map Navigation, GPS on Google maps and location-Based Services. The GPS system features Geo-tagging, enabled through a Geomagnetic sensor to send location information and updates on traffic conditions by SMS, link location information to navigation, and a compass. Samsung Jet’s GPS application can run on ‘Drive to’ or ‘Walk to’ modes.

When it comes to music, Samsung Jet’s unique features give users the option to operate simultaneous playback audio and scroll through the phone’s music library with superb sound quality.

For video, the DVD-like video playback recording (with D1 Video Playback and D1 30fps Video Recording) enables seamless playback without residuals and the ability to instantly download and play DivX and Xvid formats without converting, resizing and lateration - all in HD-like quality on its brilliant AMOLED screen.

For more information, please visit http://press.samsungmobile.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Contacts

Samsung Electronics
Yeonhee Park, +82 31 277 1099
yeony.park@samsung.com
or
MWW Group on behalf of Samsung Mobile
Makenzie Blythe, 214-414-3331
mblythe@mww.com

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