Ciao Bella to Share One Million Single Serve Cups On National Tour This Summer

IRVINGTON, N.J.--(BUSINESS WIRE)--CIAO BELLA®, America’s Favorite Gelato, kicks off their Discover-Savor-Share 2009 sampling tour today, aimed at handing out one million free samples of their intensely flavorful frozen desserts to consumers across the country.

“We’re thrilled to share our single serve cups with consumers, allowing them to discover a new way to savor Ciao Bella just in time for summer”

From June through September, Ciao Bella will travel to retailers on the East and West Coasts in branded “Gelato Mobiles” to share their new 3.5 ounce single serve cups with consumers. Available at Safeway, Costco, Harris Teeter and other supermarket chains across the country, the single serve cups come in some of Ciao Bella’s most popular flavors, including Blood Orange sorbet, Mango sorbet, Lemon sorbet, Tahitian Vanilla gelato, and Chocolate Hazelnut gelato.

“We’re thrilled to share our single serve cups with consumers, allowing them to discover a new way to savor Ciao Bella just in time for summer,” said Deborah Holt, Vice President of Marketing at Ciao Bella. “Whether for the beach, a barbecue, or at home, we’re confident that brand loyalists and newcomers alike will love these personalized, mini, indulgent escapes this season.”

The tour marks Ciao Bella’s first major bicoastal summer sampling effort, coming one year after their Discover-Savor-Share East Coast tour in which they handed out over 100,000 free scoops of gelato and sorbet. Utilizing the single serve cups, the 2009 trek gives consumers a first look at Ciao Bella’s latest product line, which boasts perfectly portioned individual servings of gelato and sorbet packaged in a branded cup with a spoon tucked conveniently under the lid.

The East and West Coast drives begin today with simultaneous kickoffs in Charlotte, N.C. and Sacramento, Calif. In addition to several stops in Northern California and North Carolina, the tour will visit markets in Southern California, Connecticut, DC, Maryland, Massachusetts, New Jersey, New York, Oregon, Rhode Island, Virginia, and Washington.

For more information on the tour, including a full list of retail stops, please visit www.ciaobellagelato.com. You can also follow Ciao Bella on Twitter for company news and live tour updates from the road http://twitter.com/CiaoBellaGelato.

About CIAO BELLA®: Fondly called America’s Gelato, Ciao Bella began in New York’s Little Italy in 1983. Ciao Bella has set the dessert standard for innovation and supreme indulgence with its collection of ultra-premium ice cream and sorbet pints. Offering unique and intense flavors like Blood Orange Sorbet and Key Lime Graham Cracker Gelato, Ciao Bella uses only the most elite and pure ingredients, resulting in ultra premium frozen specialties which embody both classic Italy and modern America. The brand has been featured on the Oprah Winfrey Show and on AOL’s home page for its captivating and mouthwatering creations.

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