NEW YORK--(BUSINESS WIRE)--Inwindow Outdoor, the leader in storefront-based outdoor advertising, announced today the launch of the first-ever three-dimensional (3D) advertisement on a storefront using LCD technology. The 3D display has been created for Snickers and is an element of Mars’ recently launched national campaign featuring puns on the world’s most popular candy bar. Located on the Hines Building at 750 7th Avenue at 50th street, the 3D element is part of a larger display which envelopes the entirety of the vacant storefront.
No special glasses are needed to see the image. When the 42-inch screen is viewed head on by a passer-by, the 3D display appears to project an image of a rotating catch-phrase onto the sidewalk.
“From SMS to motion detection to touch screens, we continue to seek out new and innovative ways to incorporate technology into our Storescapes™ and the introduction of 3D is another example,” said Steve Birnhak, CEO and founder of Inwindow Outdoor. “We have pioneered so many technological and digital firsts in the storefront advertising space and we are very proud to have coordinated the first display with Mars to use 3D LCD technology.”
Mars sought a more innovative and unique mechanism for displaying the creative wordplay which has drawn rave reviews from advertising industry pundits. They turned to Inwindow Outdoor for the execution of a deeply interactive storefront campaign designed to not only attract but engage the consumer on the street.
The Snickers display was created in conjunction with Destination Media Group with 3D technology support from Alioscopy USA and Helios. The display debuted on Wednesday, May 6 and will run for four weeks.
About Inwindow Outdoor
Located in New York City, Inwindow Outdoor is an innovative outdoor advertising company specializing in providing advertisers with high profile messages in prime storefronts and malls throughout the United States. The company originated the concept in 2002 and today creates cutting edge displays incorporating unique technology and interactive components. Their client list includes brands such as Absolut, Delta Airlines, The Walt Disney Company, Vh1, Hewlett Packard, Pepsi, JetBlue, BMW and Lexus. For more information, please visit www.inwindowoutdoor.com