QuickPlay Media Launches PrimeTime2Go Premium Mobile TV Service

ORLANDO, Fla.--(BUSINESS WIRE)--QuickPlay Media, the premier provider of solutions that manage the business of mobile video, today announced that its PrimeTime2Go™ premium mobile TV service is now available in the U.S. for the BlackBerry® Bold™ and BlackBerry® Curve™ 8900 smartphones. The monthly subscription fee-based service enables consumers to download and watch the most recent episodes of their favorite shows on-demand. Named a “Best of CTIA Wireless 2009” winner by LAPTOP Magazine, the service now includes additional network and cable partners such as ABC, ABC Family, Disney Channel, Disney XD, ESPN and Discovery Communications, which join an impressive line-up that already includes CBS, NBC Universal (including Bravo, USA and SCI FI), and The CW.

“We are very happy to have consumers engaging with our great content wherever and whenever”

Consumers interested in PrimeTime2Go™ can download the application on BlackBerry App World™ (www.blackberry.com/appworld) from their BlackBerry smartphone where they can browse the “Music and Video” category to download the service and immediately begin browsing the extensive catalog of content. Affordably priced at $7.99/month, PrimeTime2Go features an extensive catalog of content and full-length episodes of some of today’s most popular entertainment and news programs, including:

ABC: “Grey’s Anatomy,” “Lost,” and “Desperate Housewives”
CBS: “CSI,” “NCIS,” “Harper’s Island” and “The Young and the Restless”
NBC: “The Office” and “Heroes”
ABC Family: “The Secret Life of the American Teenager” and “Greek”
ABC News: “World News with Charles Gibson,” “20/20,” and “Nightline”
Bravo: “Top Chef”
Discovery Channel: “Out of the Wild: The Alaska Experiment”
Disney Channel: “Hannah Montana,” and “Mickey Mouse Clubhouse”
Disney XD: “Aaron Stone,” “Phineas and Ferb,” and “Kid vs. Kat”
ESPN: “PTI,” “Around the Horn,” and “Game Up”
SCI FI: “Ghost Hunters International”
The CW: “90120” and “America’s Next Top Model”
TLC: “Jon & Kate Plus 8”
USA: “Monk”

Additional highly rated shows from Discovery Channel and Animal Planet will be available shortly. These include the following:

Discovery Channel: “Shark Week”
Animal Planet: “Whale Wars”

“After receiving a phenomenal response to our demonstration at last month’s CTIA Wireless event, we are very excited that consumers can now experience the PrimeTime2Go service for themselves,” said Wayne Purboo, president and CEO, QuickPlay Media. ”With its growing library of the most engaging content from leading networks, customer-friendly user interface and exceptional high-quality viewing experience, the service truly delivers mobile video worth watching.”

Following the download of any selected program, which occurs in the background over Wi-Fi® networks, subscribers will be able to watch their selection anytime and anywhere until the pre-determined viewing period expires. To enhance the experience, PrimeTime2Go includes several key features:

My Series: Enables consumers to select their favorite TV series and have new episodes automatically downloaded to their device soon after the original air date.
Pause and Resume: Allows consumers to pause a program, exit the application and then resume viewing from where they left off upon re-entering the service.

“We are very happy to have consumers engaging with our great content wherever and whenever,” said Matt Murphy, senior vice president, digital video distribution, Disney and ESPN Media Networks. “PrimeTime2Go offers fans the ability to view Lost, Hannah Montana, PTI, 20/20 and our other outstanding programming on their timetable.”

“QuickPlay’s PrimeTime2Go service offers consumers a compelling on-the-go option for viewing a great selection of popular programming from Discovery Channel, TLC and Animal Planet,” said Rebecca Glashow, senior vice president, Digital Media Distribution, Discovery Communications. “Further extending our reach into the mobile space with PrimeTime2Go, we are pleased to bring fans greater freedom to view some of their favorite shows and allow new audiences more opportunity to discover our high-quality, non-fiction content.”

Pricing and Availability

PrimeTime2Go is available now in the "Music & Video" category (or search for it by name) on BlackBerry App World for U.S. customers with the BlackBerry® Bold™ or BlackBerry® Curve™ 8900 smartphones, which are currently available to AT&T and T-Mobile customers respectively. The service is available as a $7.99 monthly subscription via PayPal.

About QuickPlay Media

QuickPlay Media Inc. is the premier provider of solutions to manage the business of mobile video. Successfully used by the World’s leading communications providers including RIM, Bell and AT&T, QuickPlay provides the fastest and most flexible way for companies to deliver mobile video worth watching. QuickPlay is headquartered in Toronto, with sales offices in London and throughout the US. For more information please visit www.quickplay.com.

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