SUNNYVALE, Calif.--(BUSINESS WIRE)--AMD (NYSE:AMD) today launched the ATI Radeon™ HD 4770 graphics processor, a groundbreaking product that harnesses the state-of-the-art 40 nanometer manufacturing process for the desktop PC market, delivering best-in-class performance and energy efficiency at anticipated launch prices as low as $991. The ATI Radeon HD 4770 graphics card is the newest addition to the award-winning ATI RadeonTM HD 4000 series.
“Consumer pressure in this economic downturn is shifting demand to lower prices and the price band around $100 has the highest demand and highest volume,” said Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD.5 “AMD has responded with the launch of the ATI Radeon HD 4770, targeting this market with cutting-edge technologies like 40 nm processors, support for DirectX 10.1 gaming and GDDR5 memory. This strategy stands in stark contrast to the old 'trickle down' technology approach some still use to address this important segment.”
“As a leading source of cutting-edge game development tools, Emergent has a passion for delivering realistic, visually stunning game play as well as improved performance,” said Doug Kubel, vice president, Product Development, Emergent. “By supporting DirectX 10.1 in the Gamebryo LightSpeed development system, we are able to deliver improvements in both image quality and frame rates. DirectX 10.1 graphics hardware like the ATI Radeon HD 4770 makes it possible to fully unlock the experience delivered by the combined power of DirectX 10.1 and Gamebryo LightSpeed.”
Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.
©2009, Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, ATI, the ATI logo, Avivo, CrossFireX, Radeon, and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.
1. Estimated street price in US dollars at launch ($109 SEP less an anticipated limited time $10 AIB Mail In Rebate).
2. ATI CrossFireX Technology requires an ATI CrossFireX ready motherboard, ATI CrossFireXTM Bridge Interconnect and may require a specialized power supply.
3. HD monitor required.
4. Blu-ray drive required.
5. Desktop standalone price segmentation share based on the PC Graphics 2008 fourth quarter report by Mercury Research.