Inlet Partners with ZillionTV to Enable Breakthrough Online Distribution of High Quality Personalized Television Content

Inlet’s Armada Automated Workflow Ensures Scalable and Efficient Encoding of Large Volumes of Digital Content

RALEIGH, N.C. & LAS VEGAS--(BUSINESS WIRE)--Inlet Technologies, the leader in advanced encoding solutions for new media, announced today at NAB 2009 that it is supporting ZillionTV Corporation’s (www.zilliontv.tv) distribution of high quality personalized television. The ZillionTV™ Service utilizes Inlet’s Armada automated encoding workflow management platform as its backend encoding infrastructure to support the encoding handled by ZillionTV’s third-party encoding company partners. Armada helps ZillionTV’s encoding partners to quickly and efficiently transcode large volumes of content from a variety of sources into multiple digital media formats. Armada also ensures that the end result meets high quality standards demanded by ZillionTV, as well as viewers who will be watching the content on their television sets via specialized devices.

“We needed an encoding partner that really understands how to build a business around digital content, and an encoding technology that could scale to meet our quality thresholds in coordination with our third-party encoding partners”

The ZillionTV Service is a first-of-its-kind personalized television platform that puts consumers in control, providing instant, subscription-free access to an extensive entertainment library of new and classic TV shows, movies, sports, music and more from Hollywood studios and TV networks – all on-demand and delivered directly to the television set. All that’s required to start watching is a common high-speed Internet connection, the ZillionTV™ Device and innovative motion sensing ZillionTV™ Remote Control, and a TV.

“We needed an encoding partner that really understands how to build a business around digital content, and an encoding technology that could scale to meet our quality thresholds in coordination with our third-party encoding partners,” explained Charles Cataldo, senior vice president, digital entertainment at ZillionTV. “Inlet Technologies is recognized for their industry expertise, and Armada was an ideal solution for our needs.”

Armada is Inlet’s award-winning automated encoding workflow management platform. Armada is ideal for organizations, such as ZillionTV, who need to quickly transcode growing volumes of content into multiple resolutions. By automating the entire encoding workflow and incorporating encoding intelligence into the system, Armada saves valuable time and resources and allows organizations to increase their market reach with the highest quality content.

“The ZillionTV Service is an innovative new media platform and is an excellent example of what Armada was designed to serve. Transcoding the highest quality video quickly and efficiently is essential to such business models that offer viewers lots of compelling, high quality content. The scalability provided by Armada enables companies like ZillionTV to meet the broad demands of the consumer today, while monetizing digital content in a profitable way,” said Neal Page, Inlet CEO and founder.

About ZillionTV

The ZillionTV Service (www.zilliontv.tv) is a first-of-its-kind personalized television platform that puts consumers in control, providing instant, subscription-free access to an extensive entertainment library of new and classic TV shows, movies, sports, music and more from Hollywood studios and TV networks — all on-demand and delivered directly to the television set via a common high-speed Internet connection. The ZillionTV Service also allows consumers to choose their personal advertising preferences and offers a one-of-a-kind television commerce environment.

About Inlet Technologies

Inlet Technologies is the leading provider of advanced encoding solutions, enabling new media for new networks. Inlet’s solutions produce the highest quality video, faster and more efficiently than any other, allowing content creators, programmers and distributors to increase efficiency, reduce costs and deliver superior quality video over any IP network. Inlet solutions are ideal for applications such as real-time professional streaming, Blu-ray encoding, Video-on-Demand, Web-based video, digital archiving and dailies. Inlet customers, such as MLB.com, Modern Video and Microsoft, are able to expand their audiences and create new revenue from their valuable content. For more information, visit www.inlethd.com.