DOCLIX to Present at Ad-Tech San Francisco

NEW YORK--(BUSINESS WIRE)--DOCLIX, a provider of performance advertising solutions, will have a strong presence at ad:tech San Francisco, emerging as a key authority in the industry discussion about the ongoing shift of marketing spend from brand to performance-based advertising.

ad:tech this year will host ADSPACE, the first conference & expo dedicated to contextual advertising and Google AdSense. DOCLIX will be leading two of the hottest conversations at the conference:

Oded Itzhak, chief executive officer of DOCLIX, will co-host a panel on a new class of online advertising: brand performance. The panel will discuss innovative strategies for successful use of content networks. For brand advertisers, this workshop can help utilize text ads to extend brand initiatives. The panel will be moderated by Josh McFarland, Entrepreneur in Residence at Greylock Ventures. Event details below:

Panel: Performance Branding

Wednesday, April 22, 2009, 03:00 PM - 03:30 PM.

Leora Blumberg, vice president of business development at DOCLIX will moderate the keynote: “AdSense Rock Stars”. In this session, leading publishers will share tactics for increasing traffic and the maverick ideas that propelled their websites to be high-volume contextual advertising successes. Event details below:

Panel: AdSense Rock Stars - Tales on Generating Traffic and Contextual Profits

Wednesday, April 22, 2009, 06:15 PM - 07:00 PM.

DOCLIX has recently launched AdSide™, a premium pay per click ad network. AdSide delivers highly targeted text ads to content sites. It utilizes its Two-Step Click™ model which qualifies user intent to ensure that leads are more likely to convert. AdSide advertisers pay only for twice-qualified clicks, maximizing return on investment. Publishers can optimize click-through rates and effective CPMs. The network partners solely with premium publishers that have been pre-screened for quality and content.

About DOCLIX

DOCLIX (www.doclix.com) owns and operates AdSide™, a premium pay per click ad network, which delivers search engine-grade performance to text ads placed on content pages. AdSide’s patent-pending Two-Step Click™ model qualifies user intent, optimizing ROI for advertisers and ad yield for publishers. AdSide members include leading advertisers, ad agencies and premium publishers. DOCLIX is a member of the IAB, helping educate interactive advertisers and publishers on the best practices that foster revenue and growth. DOCLIX is headquartered in New York City. For more information, contact us at info@doclix.com.