Samsung Introducing Low-cost DID Panel Series

SAN JOSE, Calif.--(BUSINESS WIRE)--Samsung Electronics Co., Ltd., the world’s largest provider of thin-film transistor, liquid crystal displays (TFT-LCDs), today announced that it has begun mass producing a more economical line of digital information displays for indoor applications, where round-the-clock use isn’t needed.

“Outlets that do not require around the clock use of digital information displays, can now get the quality of a high-grade promotional or advertising display, at a highly affordable price”

Pointing to a large range of retail, food outlets, schools, museums and other locales where 24-hour operation is not needed, Samsung said it’s new Basic Digital Information Displays (B-DID) will considerably widen the market for digital displays around the world.

“Outlets that do not require around the clock use of digital information displays, can now get the quality of a high-grade promotional or advertising display, at a highly affordable price,” said Scott Birnbaum, vice president, LCD group, Samsung Digital Solutions business. “More and more companies are realizing that digital information displays are not simply TVs in a commercialized venue, but rather advanced electronic signage needed by smaller businesses and chain stores where limited usage is required.”

Samsung’s new high-quality, low-end LCD line is cost-competitive with consumer television, yet features a design specifically suited for commercial applications. It will begin shipping next month.

Unlike traditional TVs, the displays are designed to be mounted in either landscape or portrait configurations. The new Samsung line is available in 32-inch, 40-inch, 46-inch and 52-inch sizes and comes with an 18-month warranty.

Boasting a contrast ratio of between 3000:1 and 4000:1 the new line makes use of liquid crystal technology better than that used today for digital televisions. The advanced technology makes the displays more reliable for extended use, and its heat resistant characteristics permit better heat management.

In the United States, Samsung B-DIDs can be obtained directly from Samsung or through one of several distributors. For more information contact Dan Machamer at [e-mail]

About Samsung Electronics Company

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.