Research and Markets: A Brand Is A Promise, Discover The Meaning of Brand Positioning in the North American Life Science Market

DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/998df2/brand_positioning) has announced the addition of the "Brand Positioning in the North American Life Science Market" report to their offering.

“Brand Positioning in the North American Life Science Market”

A brand is a promise—it represents not only the particular attributes of a company's products and services, but also how these products and services will affect the lives of the customers who use them. Ideally, a brand embodies the associations and inherent value customers place on a company. A brand's position reflects how it differentiates itself from its competitors and draws market share. Understanding how customers view your brand impacts your pricing strategy, marketing message development, sales targeting and product management.

This report will help you:

• Ascertain customer awareness of inter-brand differentiation
• Identify optimal positioning
• Understand your customers' views of the strongest and weakest brands
• Assess brand personality
• Estimate brand share using metrics that assess a brand's performance in the market, promotion, product, price, placement, and service.

Among the companies profiled in at least one product category are:

• Affymetrix
• Agilent Technologies
• Applied Biosystems
• BD Biosciences
• Beckman Coulter
• Bio-Rad Laboratories
• Cell Signaling Technology
• Eppendorf
• GE Healthcare
• Illumina
• Invitrogen
• Molecular Devices
• New England Biolabs
• PerkinElmer
• Promega
• Qiagen
• R&D Systems
• Roche Applied Science
• Sigma-Aldrich
• Thermo Electron

For more information visit http://www.researchandmarkets.com/research/998df2/brand_positioning