LOS ANGELES--(BUSINESS WIRE)--Disney Channel U.S. Highlights - 2008
Disney Channel (NYSE:DIS) continued its dominance of Prime’s landscape,
owning TV’s No. 1 scripted series in Kids 6-11 and Tweens 9-14 for the
third straight year with “The Suite Life on Deck,” and also
delivering the No. 1 Cable/TV
entertainment telecast in Total Viewers and Tweens 9-14,
respectively, with “Camp Rock.” In addition, “Phineas and Ferb”
qualified as TV’s No. 1 animated series
of the year in Tweens 9-14, with “Hannah Montana” and “Wizards
of Waverly Place” ranking among TV’s Top series in both key kid
targets. Playhouse Disney’s “Mickey Mouse Clubhouse” ranked among
cable’s Top 10 series of 2008.
In Prime, Disney Channel ranked as TV’s No. 1 network for the sixth
straight year in Kids 6-11 and for the eighth consecutive year in
Tweens 9-14. In Total Viewers, the network was cable’s No. 2 network
in Prime, marking the channel’s third straight year ranking among the
Top 2 cable networks for the year.
Paul DeBenedittis, Senior Vice President, Programming, Disney Channel,
said: "2008 was a landmark year in which our talented team delivered
record-setting, relevant entertainment for kids, tweens and families. We
sailed our newest series, 'The Suite Life on Deck,' to #1, joining our
hit 'Wizards of Waverly Place' and our franchise player 'Hannah Montana'
in the hearts and minds of kids and tweens around the world. 'Camp
Rock,' continued our annual feat of delivering the industry's #1
original movie among tweens for seven consecutive years, and we set a
new animated series ratings high with the premiere of 'Phineas and
Ferb.’" He continued, "We are ready for the year ahead with the launch
of our Disney XD brand, and will bring to it the same vibrant creative
spirit and dedication and the peerless ability to leverage our great
content across so many businesses and in so many places around the
Disney Channel qualified as cable’s second-most-watched network in
Prime in Total Viewers (2.4 million), marking the third straight
year the network has earned a Top 2 rank or higher.
Among its target demos, Disney Channel captured TV’s annual Prime
trophy for the sixth consecutive year in Kids 6-11 (1.0
million/4.1 rating), with the streak at eight straight years in
Tweens 9-14 (842,000/3.4 rating).
2008 Program Highlights
The premiere of Disney’s “Camp Rock” (6/20/08) ranked as
cable’s No. 1 entertainment telecast of
2008 in Total Viewers (10.1 million) and TV’s
No. 1 entertainment telecast in Tweens 9-14 (3.8
million/15.4 rating). Additionally, this year marked the seventh
straight year Disney Channel has delivered the No. 1 original movie
telecast in Tweens 9-14.
“Camp Rock” Reach: Since its U.S. and Canada debut on June
20, 2008, Disney’s “Camp Rock” has reached 106 million viewers
worldwide: U.S./Canada (42.9 million), Latin America (10.1
million), Europe/Middle East/Asia (51.3 million), Asia/Pacific
(1.6 million), Japan (0.9 million).
“The Suite Life on Deck” was TV’s No. 1 series in Kids 6-11
(2.0 million/8.2 rating) and TV’s No. 1 scripted series in Tweens
9-14 (1.8 million/7.5 rating). This marks the third year in a
row Disney Channel has delivered the No. 1 scripted TV series
in both key kid targets.
Debuting as cable’s No. 1 animated series premiere of all time on
February 1, 2008 in Tweens 9-14, “Phineas and Ferb” qualified as
TV’s No. 1 animated series in the key demo (653,000/2.7 rating),
and landed in a virtual tie for No. 1 in Kids 6-11 (824,000/3.4
rating vs. 863,000/3.5 rating for “Spongebob”).
Going strong in its third season, “Hannah Montana” was cable’s
fifth-ranked series in Kids 6-11 (965,000/4.0 rating) and Tweens
9-14 (806,000/3.3 rating), with “Wizards of Waverly Place,”
currently in its second season, ranking a competitive sixth overall
in the key demos (Kids 6-11: 913,000/3.8 rating; Tweens 9-14:
802,000/3.3 rating). Altogether, Disney Channel delivered 3 of
2008’s Top 6 TV/Cable series in the net’s core demos.
A key competitive player each week during 2008, Playhouse Disney’s
“Mickey Mouse Clubhouse” ranked among cable’s Top 10 scripted series
for the year in Kids 2-5 (#8, 680,000/4.2 rating).
2008’s No. 1 entertainment TV website with 10.5 million
average monthly unique visitors, DisneyChannel.com easily topped
other key industry websites like Nick.com (8.5 million), NBC.com (7.4
million) and CBS.com (5.4 million).
DisneyChannel.com was also 2008’s
No. 1 entertainment Kids website with 10.5 million
average monthly unique visitors, far surpassing key competitors
Nick.com (8.5 million) and CartoonNetwork.com (7.6 million).
In August 2008, DisneyChannel.com enjoyed its best month ever with
14.5 million unique visitors, driven in part by the net’s “DC
Games” and DCOM “The Cheetah Girls One World.”
Source: Nielsen Media Research, 2008: 12/31/07-12/7/08 -- Live+7;
12/8/08-12/21/08 - Live+SD; Ratings based on national rating unless
otherwise noted]. Entertainment Telecast excludes Sports/News. Program
ranks based 000s and a minimum 10 telecasts (excludes specials,
breakouts and programs under 5 minutes). Digital Source: comScore Media
Metrix, January – November 2008 monthly average, unless otherwise dated.