Outsell Publishes Information Industry Outlook 2009; Cites Apple, Elsevier, and LinkedIn Among 30 Innovators to Watch

BURLINGAME, Calif. & LONDON--(BUSINESS WIRE)--Outsell, Inc. singles out Apple, Elsevier, Huffington Post, LinkedIn, MIT and Zynx among companies to watch in its “Information Industry Outlook 2009: No Guts No Glory,” offering predictions, analyses, and key themes for the information and publishing industry. Despite the well-known tribulations of news and some B2B trade publishers, and the effects of the global recession, Outsell projects steady growth of about 3 percent each year for this industry, which should reach $400 billion in 2008 and $412 billion in 2009.

“Information Industry Outlook 2009: No Guts No Glory”

“The information industry grows fairly consistently, behaving like a portfolio of securities because it is made up of 12 segments that all behave differently,” said Anthea Stratigos, co-founder and CEO, Outsell. “Some are feeling pain from the economy, doubly so if they are operating with obsolete business or delivery models. Other information providers, such as those specializing in market research, healthcare or compliance, are somewhat recession proof or behave counter-cyclically in downturns.”

The report advocates steps to fend off the challenges presented by recessions, which tend to exacerbate poor performance and accelerate land-grabs for market share. Execution, Outsell says, is critical—especially when it comes to content, platforms and experiences; business model focus; social media/communities; and strategic product marketing and operational linkages. Among others in Outsell’s “30 to Watch”: BBN Ad Network, Blurb, British Medical Journal, BrownBook, CNN, Collexis, Critical Media, Data Explorers, Demand Media, Exact Editions, Flat World Knowledge, Google, The Guardian, Hakia, Hulu, IHS, LiveMocha, MarketTools, Nature Publishing Group, Public Library of Science (PloS), Safari, Thomson Reuters, Wood MacKenzie, and ZoomInfo.

The Outsell report recommends 10 essential actions; it warns of the myth that ad-spending will fund “all things web” while issuing caution about knee-jerk reactions to the “crisis du jour.” Companies interested in the Outlook should visit: http://www.outsellinc.com/store/products/794?refid=pr794. Journalists should contact Christen Graham, Warner Communications, 207-829-6336 or christen@warnerpr.com.

ABOUT OUTSELL, INC.:

Outsell is the only research and advisory firm focused on advancing the publishing, information, and education industries. Our international team provides independent, fact-based analysis and actionable advice about competitors, markets, operational benchmarks, and best practices, so our clients thrive and grow in today's fast-changing digital and global environment. Outsell’s headquarters are in Burlingame, CA, US and London, UK. Visit us at www.outsellinc.com.