LIVESTRONG.COM Achieves Rapid Growth Through Unique Health-Oriented Content and Vibrant Community

SANTA MONICA, Calif.--(BUSINESS WIRE)--LIVESTRONG.COM, the definitive destination for relevant and useful health, fitness and lifestyle-related information, announced today that since the site launched in June 2008, online traffic has increased to 4 million monthly visits (Google Analytics), with a high level of engagement. In less than six months, LIVESTRONG.COM has added more than 650,000 registered members and more than 4,300 groups have formed on the site. Further, more than 75,000 “Dares” have been taken and, to date, more than 100 million food items, physical activities and exercises have been tracked using The Daily Plate now on LIVESTRONG.COM. The site’s content, applications and social media functionality, powered by Pluck® software, help LIVESTRONG.COM visitors access information and connect with members to share their experiences and knowledge about living a healthy lifestyle.

“LIVESTRONG.COM is a new type of healthy living website that offers people a unique experience to learn and share. The more people participate, the more useful the site becomes”

“LIVESTRONG.COM is a new type of healthy living website that offers people a unique experience to learn and share. The more people participate, the more useful the site becomes," said Lance Armstrong, founder and chairman of the Lance Armstrong Foundation and LIVESTRONG.COM advisory board chairman. “We know that knowledge is power, but giving people the ability to participate and shape their experience takes it up a level. Combine this with the support and encouragement of our community, and people just keep coming back for more.”

LIVESTRONG.COM also launched a new section of the site, “On Tour With Lance,” designed to keep consumers informed and inspired by Armstrong’s progress as he re-enters the world of competitive cycling.

‘On Tour With Lance’ contains exclusive content that allows visitors to get up close and personal with photos, videos and blogs that follow Lance throughout his training and worldwide cancer awareness campaign. The section also features updates from Lance’s Twitter feed and a blog by his personal coach Chris Carmichael. Rounding out the “On Tour With Lance” section is a blog from close friend Chris Brewer of the Lance Armstrong Foundation, who has chronicled Lance’s cycling career for over a decade.

In addition to “On Tour With Lance,” new LIVESTRONG.COM features include:

Adopt a Dare – The LIVESTRONG.COM Dare To™ tool empowers consumers to take or give dares, such as exercising more or quitting smoking. Members can now ‘adopt’ a dare they are passionate about, thereby leading and growing the conversation among thousands of people invested in the issue.
Calorie Tracker for iPhone and iTouch – The Free ‘Calorie Tracker’ helps iPhone and iPod Touch users manage weight and track fitness while mobile. With over 570,000 downloads in the past 45 days, LIVESTRONG Calorie Tracker is already the No. 1 health application in the iTunes App Store. The new application makes it easy to track what you eat, monitor nutritional intake and calculate how many calories are burned through exercise each day.

"Getting to launch day was the first step of our vision. Every day since, we have worked to build LIVESTRONG.COM to be the social epicenter for everyone who aspires to live a healthy and active lifestyle; a place for them to find, share and learn from other like-minded people," said Larry Fitzgibbon, general manager of LIVESTRONG.COM and executive vice president of brands for Demand Media.

About LIVESTRONG.COM

The LIVESTRONG™ brand has become a global movement dedicated to changing the world through living well. Demand Media, Inc., in alliance with The Lance Armstrong Foundation (LAF), created LIVESTRONG.COM as the definitive online social conversation for health, fitness and lifestyle. Through relevant and useful content, interactive tools and an engaged community, LIVESTRONG.COM is designed to inspire people to change their lives, help themselves and help others. For additional information about LIVESTRONG.COM, please visit: www.livestrong.com.

About Demand Media

As the leader in distributed social media, Demand Media™ makes possible more than 3 billion conversations every month. The Demand Media platform harnesses the creativity of individuals to deliver valuable content and help websites grow by providing content and community features that consumers truly want. The privately held company was founded in May 2006 and is based in Santa Monica, CA, with offices in Bellevue, WA, Austin, TX, New York, NY and London, UK. For more information about Demand Media, Inc., please visit: www.demandmedia.com.

LIVESTRONG is a trademark and/or registered trademark of the Lance Armstrong Foundation in the United States and/or other countries. Demand Media is a trademark and/or registered trademark of Demand Media, Inc. in the United States and/or other countries. All other trademarks belong to their respective owners.