Userplane Founder Launches Tsavo Agency, New Search Engine Marketing Division of Tsavo Media

SANTA MONICA, Calif.--(BUSINESS WIRE)--Userplane founder and Web 2.0 pioneer Michael Jones today announced the official launch of Tsavo Agency, a newly formed division of Tsavo Media (www.tsavo.com).

“We look forward to continuing our relationship with Tsavo Agency and building on our previous successes.”

Funded by American Capital, Tsavo Media develops new technology for delivering highly relevant, personalized content experiences to Internet users while offering innovative niche content monetization strategies to publishers. Tsavo Agency, the new client services wing of Tsavo Media, will provide premium search engine marketing and content monetization services for companies looking to increase targeted traffic, boost search marketing ROI, and maximize the value of their web properties.

With the launch of Tsavo Agency, the search engine strategies and compelling proprietary content monetization technology that Tsavo Media has developed internally are now available to companies looking to increase revenues and market share.

“Tsavo’s proprietary technology for maximum content monetization -- used internally on our owned and operated network, and now available to external publishers -- is a one-of-a-kind offering, enabling Tsavo Agency to uniquely add monetization and traffic to publishers seeking to expand both capabilities,” said Jones, founder and CEO of Tsavo Media. “This system focuses primarily on text ad placement, and works to reduce overall banner clutter on typical sites.”

With Tsavo Media’s September 2008 acquisition of Better Inc and its DONE! SEO unit, a company that provides search marketing service to clients such as Paramount, Dreamworks and Sony, Tsavo Agency is also primed to deliver innovative, results-driven search engine marketing solutions to a variety of clients.

“We have been working with DONE! SEO and Better Inc., and their SEO expertise and execution have proven invaluable,” said Norah Weinstein, CEO and founder of www.handmedowns.com, a new classifieds site for moms where parents can buy, sell, give away, or donate their “gently-used” baby and kids’ stuff. “We look forward to continuing our relationship with Tsavo Agency and building on our previous successes.”

“To date, Tsavo Media has been focused on developing a content network of focused niche verticals,” Jones said. “By combining our proprietary content monetization technology with traditional Internet marketing services, we have created a unique offering that distinguishes Tsavo Agency from other service providers in the market.”

About Tsavo Media and Tsavo Agency

Tsavo Agency (www.tsavoagency.com) is a full service search marketing provider that offers innovative Search Engine Optimization (SEO), Search Engine Reputation Management (SERM), Pay Per Click Management, Social Media Marketing and Content Monetization solutions to a variety of clients. Tsavo Agency is a unit of Tsavo Media (www.tsavo.com), which develops highly relevant content experiences for today’s digital consumers, as well as niche content monetization services to publishers. The company is based in Santa Monica, Calif.