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November 20, 2008 09:12 AM Eastern Time 

Geek Squad Announces In-Store and At-Home Gaming Set-Up and Customization Services

With Geek Squad’s gaming optimization service, parents gain the upper hand and take back control of the family’s game system

MINNEAPOLIS--(BUSINESS WIRE)--Parents, the day has come. Today tech support task force Geek Squad announced gaming set-up services and parental control customization for today’s most popular consoles. Available at Geek Squad Precincts in Best Buy stores nationwide, Geek Squad’s gaming services are an easy and affordable way to set-up a system’s parental controls and user accounts, transfer data to a new system and connect to the Internet.

“Just like with TV and film, there’s a broad diversity of video games available today, and many games now enable online competition”

Even as they’re serving the public, policing technology and protecting the world, many Geek Squad employees are also parents. They know firsthand that when it comes to video games, keeping Pac Man and the kids safe from Blinky, Pinky, Inky and Clyde is the least of a parent’s concerns. With gaming systems now offering online features that encourage interaction among players, any parent would be ill-advised to send a child out into the virtual world without the proper parental control settings.

“I love to play video games with my sons, but I can’t always be there to monitor what’s coming into our home via the gaming console,” said Geek Squad Deputy of Counter Intelligence Frances Gallup. “As a parent, I can attest to the necessity of parental controls on video game systems. And, as a Geek Squad Agent, I’m thrilled to offer an easy and affordable solution to the rigors of setting up and navigating a gaming system’s parental controls.”

“Just like with TV and film, there’s a broad diversity of video games available today, and many games now enable online competition,” said ESRB president Patricia Vance. “Geek Squad’s new gaming services are a great way to ensure that your system’s parental controls are secure and working properly, so that your children are only able to play games that you’ve deemed appropriate, at times of the day that you’ve approved and/or with other players that you know.”

Geek Squad’s gaming services are available in-store, the same day you purchase a new Nintendo Wii, Sony PlayStation 3 or PlayStation Portable, and Microsoft Xbox 360 at Best Buy. And because Geek Squad supports technology purchased anytime and anywhere, gaming systems bought from other retailers also can receive Geek Squad’s support. Starting at $29.99, in-store customization includes set-up of a system’s user accounts and parental controls. As always, Geek Squad can also visit your home for additional gaming set-up and support services.

And don’t worry parents. Geek Squad will not only show you how to fine tune and adjust your family’s gaming system to grow with your children, we’ll also give you a few tips on how to play so your kids won’t be having all the fun.

About Geek Squad:

Geek Squad is the first national 24-hour technology support task force. Roughly 20,000 active Geek Squad technicians patrol Geek Squad precincts in all U.S. Best Buy stores, all Canadian Best Buy stores and at Geek Squad stand-alone store locations. For more information about gaming customization and other Geek Squad services, please visit www.GeekSquad.com.

Contacts

Best Buy
Stephen Fidgeon, 646-935-4020
stephen.fidgeon@ketchum.com

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