The LG Swift rushes to Alltel Wireless

Alltel launches fast and easy-to-use phone with Fastap™ Press-to-Experience keys

LITTLE ROCK, Ark.--(BUSINESS WIRE)--Designed to meet the needs of a fast-paced, action-filled lifestyle, Alltel Wireless, America’s largest network, and LG Electronics today introduced the LG Swift. The new flip phone is bursting with easy-to-use multimedia features and advanced technology for immediate access to services and applications while on-the-go. Available for purchase at Alltel retail stores or online at shopalltel.com, the LG Swift is a vibrant and fun phone created for consumers seeking a wireless device full of innovation.

“The LG Swift is an innovative phone that helps our customers explore and enjoy Alltel’s most popular data features”

The LG Swift is the first Alltel handset to be equipped with a next generation keypad featuring Fastap Press-to-Experience keys which integrates six raised one-touch access Quick Keys with a traditional numeric keypad. The Fastap Keypad provides “swift and simple” one-touch discovery, access and use of phone features, services and applications such as Alltel Navigation, Alltel Shop, Email, Alarm Clock and Image Library.

“The LG Swift is an innovative phone that helps our customers explore and enjoy Alltel’s most popular data features,” said Brian Ullem, vice president of device strategy for Alltel Wireless. “The introduction of Fastap Press-to-Experience keys enables us to delivers information and entertainment to our customers faster than ever before.”

Perfect for music lovers, the LG Swift also features external music buttons to conveniently play and manage music. A dual speaker system with stereo sound can be enjoyed using background music mode or using the Bluetooth® headset. The phone also includes a 1.3 MP camera with multi-shot and video capabilities, one-touch speakerphone, and an expandable memory slot for song storage.

Alltel Wireless is offering the LG Swift, in a red and blue clamshell design, for $49.99 after a $50 mail-in rebate. This discounted price is for new customers on two-year service agreements, as well as existing eligible customers on qualifying rate plans.

Alltel Wireless continues to provide choice and flexibility to the customer's wireless experience with its exclusive "My Circle" feature, giving customers unlimited free calling to and from any five, 10 or 20 "My Circle" numbers on any network. Alltel Wireless also offers Anytime Plan Changes, which gives customers the flexibility to change their calling plans at any time, without extending their current contract.

To access the multimedia content associated with this release, please visit thenewsmarket.com/alltel. Registered members will find broadcast quality video for their purposes, free of charge.

About Alltel Wireless

Alltel is owner and operator of the nation’s largest wireless network and has more than 14 million customers. For more information about Alltel, please visit www.alltel.com.

About LG

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $48.5-billion (2006 consolidated worldwide revenues) global force in consumer electronics, home appliances, digital display and digital media products, and mobile phones under LG’s “Life’s Good” marketing theme. For more information, please visit www.Lgusa.com.

LG Electronics Mobile Communications Company is the world’s leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information, please visit www.lgusa.com.

About Digit Wireless

Digit Wireless is a leading user interface innovation company dedicated to simplifying the understanding, usability and interaction of handheld devices. As the pioneer and innovator of the patented Fastap™ Keypad Technology and TRACE, Digit Wireless provides its customers with powerful tools to improve user experience, enhance differentiation, and drive new service revenues. Digit Wireless is headquartered in Burlington, MA with offices in Toronto, Beijing, Shanghai, and London. For more information, visit www.digitwireless.com.