Shuffle Master, Inc. to Exhibit at the Global Gaming Expo (G2E), November 18-20, 2008

Exhibit Will Highlight the Companys Newest Electronic Table System, Several Proprietary Table Games, and Numerous Utility Product Advancements

G2E 2008 - Global Gaming Expo

LAS VEGAS--()--Shuffle Master, Inc. (NASDAQ Global Select Market: SHFL) announced today that it will exhibit at the Global Gaming Expo (G2E) being held in Las Vegas November 18-20. Product demonstrations will be available at booth 2129. Shuffle Master also announced that it will participate in the G2E Gaming Investment Forum sponsored by Goldman Sachs and Deutsche Bank on Monday, November 17 and Tuesday, November 18.

In keeping with the Companys emphasis on providing its customers with value-added products that drive profitability while reducing operating expenditures, Shuffle Master will highlight several new products including the following:

  • i-Table. As Shuffle Master's newest Electronic Table System, the i-Table combines a variety of the Companys products to create an exciting new table game experience. Utilizing six touch-screen player stations embedded in a standard size blackjack table, the i-Table combines an intuitive electronic betting interface with a live dealer who deals the selected game from either an i-Shoe Auto card reading shoe or one2six Plus continuous shuffler for games like blackjack and baccarat, or the i-Deal specialty shuffler for games like Three Card Poker. By automating the betting process, the i-Table dramatically increases game security, accuracy and speed, resulting in a significant increase in rounds per hour while eliminating errors. Further, its integrated card and bet recognition functionality instantaneously records a variety of crucial table game data points and its real-time access to all card data gives the i-Table the ability to offer players true odds calculated by the value of their initial two cards against the dealers up-card. Finally, the i-Table platform provides casinos with an unprecedented level of game versatility: its integrated software and hardware configuration makes it easy to switch between popular shoe-dealt games like blackjack and baccarat as player demand dictates.
  • i-Shoe Auto. A smart alternative to a traditional dealing shoe, the i-Shoe Auto delivers cards to the front of the shoe automatically, reducing repetitive stress injuries while making the dealing process easier and more accurate than ever before. Its optical card recognition technology automatically reads the rank and suit of each card as it is dealt and uses this data to determine appropriate game outcome and reduce game manipulation and collusion on multi-deck games like baccarat. Featuring an easy-to-read LCD touch screen that displays the accurate hand values once each round is complete, the i-Shoe Auto can also transmit game results to a remote location via the casino network for further review and analysis.
  • one2six Plus. An enhancement to the one2six multi-deck continuous shuffler designed specifically for use on the i-Table, the one2six Plus incorporates optical card recognition technology with continuous shuffling to virtually eliminate blackjack card counting and shuffle tracking. Using an optical camera located in the front of the shuffler, the one2six Plus reads each card as it is dealt from the shoe and relays this information to the i-Tables operating software so that once each round is complete, all wagers are resolved accurately.
  • Roll Your Own Blackjack. A single-deck blackjack game, Roll Your Own Blackjack features a three-card bonus bet that pays odds when players receive a Flush or higher. Players receive three cards to make two blackjack hands: the best two cards are used to form their starting hand and the third card will be used for their second hand.
  • New Table Master platform features. A five-station electronic table game, Shuffle Masters Table Master platform will feature several new platform enhancements including new video dealers, progressive jackpots, a blackjack tournament mode and an enticing new odds bet for blackjack. Once each player receives his first two cards and the dealers up card is revealed, each player is offered true odds based on the likelihood that their final blackjack hand will beat the dealers final blackjack hand, and have the opportunity to match their original wager to take odds and receive an additional payout.

"This year's Global Gaming Expo will be a significant event for Shuffle Master because we will introduce the industry to the i-Table, a cutting-edge table game platform that we are confident will have a significant impact on the gaming industry," stated Mark L. Yoseloff, Ph.D., Chairman and Chief Executive Officer. "As operators continually look for ways to maximize the profitability of their table games, innovative products that can reduce operating expenses, increase table productivity and offer players additional wagering options are becoming more and more important. With its rich selection of table game content, its numerous productivity enhancing features and its wealth of vital table game data, the i-Table will provide operators with an unprecedented way to offer popular games like blackjack and baccarat to their players, and we anticipate that the product will be welcomed by the show's attendees."

About Shuffle Master, Inc.

Shuffle Master, Inc. is a gaming supply company specializing in providing its casino customers with improved profitability, productivity and security, as well as popular and cutting-edge gaming entertainment content, through value-add products in four distinct categories: Utility Products which includes automatic card shuffler, roulette chip sorters and intelligent table system modules, Proprietary Table Games which include live table game tournaments, Electronic Table Systems which include electronic multi-player table game platforms, and Electronic Gaming Machines which include traditional video slot machines for select markets and wireless gaming solutions. The Company is included in the S&P Smallcap 600 Index. Information about the Company and its products can be found on the Internet at www.shufflemaster.com.

Forward Looking Statements

This release contains forward-looking statements that are based on managements current beliefs and expectations about future events, as well as on assumptions made by and information available to management. The Company considers such statements to be made under the safe harbor created by the federal securities laws to which it is subject, and assumes no obligation to update or supplement such statements. Forward-looking statements reflect and are subject to risks and uncertainties that could cause actual results to differ materially from expectations. Risk factors that could cause actual results to differ materially from expectations include, but are not limited to, the following: changes in the level of consumer or commercial acceptance of the Companys existing products and new products as introduced; increased competition from existing and new products for floor space in casinos; continued consolidation of gaming operations; acceleration and/or deceleration of various product development, promotion and distribution schedules; product performance issues; higher than expected manufacturing, service, selling, legal, administrative, product development, promotion and/or distribution costs; changes in the Companys business systems or in technologies affecting the Companys products or operations; reliance on strategic relationships with distributors and technology and manufacturing vendors; current and/or future litigation, claims and costs or an adverse judicial finding; tax matters including changes in state, federal, or foreign state tax legislation or assessments by taxing authorities; acquisitions or divestitures by the Company or its competitors of various product lines or businesses and, in particular, integration of businesses that the Company may acquire; changes to the Companys intellectual property portfolio, such as the issuance of new patents, new intellectual property licenses, loss of licenses, claims of infringement or invalidity of patents; regulatory and jurisdictional issues (e.g., technical requirements and changes, delays in obtaining necessary approvals, or changes in a jurisdictions regulatory scheme or approach, etc.) involving the Company and its products specifically or the gaming industry in general; general and casino industry economic conditions; our ability to attract and retain key personnel; the financial health of the Companys casino and distributor customers, suppliers and distributors, both nationally and internationally; adverse changes in the creditworthiness of parties with whom the Company has significant receivables; the pace of gaming expansion and the influence of anti-gaming constituents; the Companys ability to successfully and economically integrate the Table Game Division business acquired from Progressive Gaming International Corporation ; the Companys high level of indebtedness, and specifically the Companys ability to meet debt service obligations and to refinance indebtedness, including the Companys $150,000,000 contingent convertible senior notes (the Notes) and the Companys $100,000,000 senior secured revolving credit facility (the Revolver), which will depend on the Companys future performance and other conditions or events and will be subject to many factors that are beyond the Companys control; various risks related to the Companys customers operations in countries outside the United States, including currency fluctuation risks, which could increase the volatility of the Companys results from such operations. Additional information on these and other risk factors that could potentially affect the Companys financial results may be found in documents filed by the Company with the Securities and Exchange Commission, including the Companys current reports on Form 8-K, quarterly reports on Form 10-Q and annual report on Form 10-K.

Contacts

Shuffle Master, Inc., Las Vegas
Kirsten Clark, Vice President
Worldwide Marketing
702-897-7150
Fax: 702-270-5161
Mark L. Yoseloff, Ph.D., Chairman & CEO
Coreen Sawdon, CAO & Acting CFO
702-897-7150
Fax: 702-270-5161

Contacts

Shuffle Master, Inc., Las Vegas
Kirsten Clark, Vice President
Worldwide Marketing
702-897-7150
Fax: 702-270-5161
Mark L. Yoseloff, Ph.D., Chairman & CEO
Coreen Sawdon, CAO & Acting CFO
702-897-7150
Fax: 702-270-5161