SEATTLE & NEW ORLEANS--(BUSINESS WIRE)--Starbucks (NASDAQ:SBUX) today announced thirteen measurable goals, to be achieved by 2015, as part of Starbucks™ Shared Planet™. As part of this commitment, 100 percent of the company’s coffee will be responsibly grown and ethically traded; 100 percent of Starbucks cups will be reusable or recyclable; the company will significantly reduce its environmental footprint through energy and water conservation, recycling and green construction; and contribute one million community service hours per year.
“Starbucks Shared Planet is not just about how important it is to us that we’re a socially responsible company, it’s to reaffirm Starbucks leadership in the retail and coffee industries and the communities in which we are operating,” said Howard Schultz, chairman, president and ceo of Starbucks Coffee Company. “While these goals are aspirational, we have set substantive measurements that will challenge us to be a better company. During this time of economic uncertainty we realize that we have the opportunity and the responsibility to keep our focus on our commitment to keep our communities strong, and I’m proud of what we’re doing to live up to the guiding principles of this company.”
Starbucks is taking a major step this week towards meeting the community involvement goal by kicking off its 10,000 partner (employee)-strong Leadership Conference, where participants will take part in community service projects to help rebuild the areas hardest hit by Hurricanes Katrina and Rita.
Additionally, partners will participate in advanced coffee education programs and attend business sessions as the company continues to focus on operational improvements and a commitment to its core – coffee and the customer experience.
Goals Starbucks plans to achieve by 2015 include:
For more information regarding Starbucks™ Shared Planet™ visit www.Starbucks.com/SharedPlanet.
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.