Broadcast Mobile TV Provides Modelling for the Operating Accounts of Players in Broadcast Mobile TV

DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/f60d9d/broadcast_mobile_t) has announced the addition of the "Broadcast Mobile TV" report to their offering.

Overview

This study sets out the main mobile TV services, how they work, their strengths, their shortfalls and their potential for development, together with an analysis of the key factors for broadcast mobile TV' s success.

It provides modelling for the operating accounts of players in broadcast mobile TV, shedding light on the variables that influence their profitability.

Methodology

An operational model

The model developed by IDATE' s experts aims to analyse the costs, revenues and operating results of operators setting up a broadcast mobile TV service.

Modelling for operating accounts by type of player Five types of stakeholder-players in a broadcast mobile TV service:

- A terrestrial generalist channel simulcast on mobile, with a wide audience.

- A new "made for mobile" channel broadcast exclusively on the mobile broadcast network.

- A thematic cable or satellite channel simulcast on mobile.

- A premium channel simulcast on mobile.

- Four telecom operators who sell the service and share the national mobile telephony market (with respective market shares of 40%, 30%, 20% and 10%).

The study provides figure-based forecasts for each of these players, over a period of five years starting from the date of service launch.

Two main business models have been defined:

- In the first model, the service is entirely free for end users.

- In the second model, users must sign up for a monthly 5 EUR subscription.

Within these two models, several key assumptions are then exposed to a number of variations in order to study their impact on the operating accounts of the players studied.

Key Topics Covered:

1. Introduction

2. Value chain models

3. Eight key points on broadcast mobile TV

4. Operation and profitability

Companies Mentioned:

- 3 Austria

- 3 Italia

- MobaHo!

- Media Broadcast

- Mobilkom Austria

- ORS

- One

- One-Seg

- Swisscom

- TIM

- T-DMB Special Committee

- TU Media

- Vodafone Live Italia

For more information visit http://www.researchandmarkets.com/research/f60d9d/broadcast_mobile_t