GroundFloor Media Selected to Promote Animal Grossology at The Wildlife Experience

DENVER--(BUSINESS WIRE)--GroundFloor Media, a Denver-based public relations agency, has been selected as the agency of record for The Wildlife Experience to help promote the Animal Grossology exhibit.

“One of the most entertaining aspects of public relations is being able to share unique stories with the media. Snail slime and the dung beetle, otherwise known as ‘nature’s pooper scooper,’ definitely qualify as unique story angles!”

Parker, Colo.-based The Wildlife Experience (www.TheWildlifeExperience.org) will host the national tour of Animal Grossology. This interactive exhibit takes a slightly different view of Fluffy, Fido and the rest of the animal kingdom. Oozing with disgusting science, Animal Grossology offers hands-on interactive exhibits for all ages and includes the themes of slime makers, vomit munchers, blood suckers, dookie lovers and other gross stuff.

“GroundFloor Media’s extensive knowledge and expertise working with regional media has us geared up and excited to promote Animal Grossology to the Colorado market,” said Tori Labs, marketing and communications director of The Wildlife Experience. “Beyond the expected public relations support, their ideas for partnerships and creative marketing break the boundaries of standard community outreach.”

In 2008, Animal Grossology will exhibit in Santa Ana, Calif., Phoenix, San Diego, Seattle and at The Wildlife Experience. GroundFloor Media is implementing a strategic media relations program to help promote the exhibit’s Denver run.

“This exhibit gives us a really wonderful outlet for our creative juices,” said Laura Love, GroundFloor Media’s founder and president. “One of the most entertaining aspects of public relations is being able to share unique stories with the media. Snail slime and the dung beetle, otherwise known as ‘nature’s pooper scooper,’ definitely qualify as unique story angles!”

About GroundFloor Media

GroundFloor Media, an award-winning public relations firm, is one of the fastest-growing companies in Colorado. Recently recognized by The Holmes Report as the Best Boutique Agency to Work For and one of three finalists named to the Denver Metro Chamber of Commerce’s Small Business of the Year award, GroundFloor Media is no stranger to accolades and boasts a roster of notable clients from a variety of industries. Staffed entirely by senior-level PR pros, GroundFloor Media’s clients include Qdoba Mexican Grill, Point B Solutions, America On the Move, Rally Software Development, Morton’s The Steakhouse, CH2M HILL, Fuser, Colorado Garden Show, Inc. and The Children’s Hospital. For more information, call 303.865.8110, and for a complete list of clients and capabilities, visit www.GroundFloorMedia.com.