CBS Teams up with Sojern to Promote The Amazing Race on Online Boarding Passes

NEW YORK--()--CBS teams up with Sojern to promote The Amazing Race via online boarding passes from its leading airline partners. This national advertising campaign, which kicked off earlier this month, promotes the Sunday, Sept. 28 premiere of the 13th installment of the five-time Emmy Award-winning series The Amazing Race. This innovative campaign will continue through the series launch date.

CBS is always seeking new and different ways to reach our audience, and Sojerns boarding pass advertising service also happens to be a perfect fit for The Amazing Race, said George Schweitzer, President, CBS Marketing Group.

Launched in July 2008, Sojern is the first and only company to bring together the nations six-leading airlines with local and national advertisers to provide customized, destination-specific information right on the online and printed boarding pass. Leveraging the popularity of online check-in and print-at-home functionality, Sojern enables airlines to provide valuable and destination specific information to their passengers while also giving advertisers the opportunity to reach an important demographic.

CBS is always on the leading-edge of the advertising market and we are honored to have them on board as a charter advertising partner, said Gordon Whitten, founder and CEO of Sojern. The advertisements for The Amazing Race exemplify the benefits of boarding pass advertising not only to direct response advertisers but also for brand equity.

The 11 Teams set to compete in The Amazing Race 13 will travel over 30,000 miles, spanning five continents in 23 days, all starting from the world famous Los Angeles Memorial Coliseum, site of the 1932 and 1984 Olympics. The Amazing Race 13 premieres Sunday, Sept. 28 (8:00-9:00 PM, ET/PT) on the CBS Television Network. Phil Keoghan is the host.

About Sojern, Inc.

Sojern, Inc. is an Omaha-based organization that is partnering with the airline and advertising industries to enhance the travel experience by providing destination specific information and offers via the boarding passes that travelers obtain through the airlines web check-in process. Since its founding in September 2007, Sojern has secured partnerships with leading U.S. airlines including American Airlines, Continental Airlines, Delta Air Lines, Northwest Airlines, United Airlines and US Airways. The company is funded by Norwest Venture Partners and Trident Capital. Sojerns patents are currently pending. For more information please visit www.sojern.com.

Contacts

Sojern
Susan Booth, 402-996-2027
susan.booth@sojern.com
or
Porter Novelli, On behalf of Sojern
Brittany Todd, 512-241-2255
brittany.todd@porternovelli.com
or
CBS Press contact
Barbara Abseck, 212-975-4637
beabseck@cbs.com

A prototype boarding pass with "The Amazing Race" content (Photo: Business Wire)

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Contacts

Sojern
Susan Booth, 402-996-2027
susan.booth@sojern.com
or
Porter Novelli, On behalf of Sojern
Brittany Todd, 512-241-2255
brittany.todd@porternovelli.com
or
CBS Press contact
Barbara Abseck, 212-975-4637
beabseck@cbs.com