SAN FRANCISCO--(BUSINESS WIRE)--Federated Media Publishing (FM), a next-generation media and publishing company, today unveiled the speaker list for the upcoming Conversational Marketing Summit (CM Summit) to be held October 15-16, 2008 at the Golden Gate Club in San Francisco, CA. The agenda features speakers spanning the entire digital media ecosystem including brand marketers, agencies, publishers, industry groups, academics and measurement companies.
“The goal of the CM Summit is to help brands and agencies explore, participate in, and leverage conversational media,” said John Battelle, host of the CM Summit and founder, chairman and CEO of Federated Media. “The speakers who have signed on to share their expertise represent a cross-section of industry leaders that grapple with these issues every day. Together, I hope we can provide some real, actionable intelligence to help the industry move forward.”
Since the inaugural CM Summit in San Francisco in 2007, the event has quickly become the preeminent industry event on conversational media and marketing. The CM Summit offers sessions including keynotes, case studies and panel discussions on topics central to the digital media industry such as best practices in social media, brand engagement, conversational marketing metrics and measurement, integrated and cross-platform sponsorships, and much more. Video footage of the last CM Summit is available here: http://federatedmedia.net/events/cmsummitny2008.
About Federated Media
At FM, we believe great voices attract great audiences. We're in the business of supporting those voices by connecting them to great marketers, as well as providing a suite of services that let authors focus on what they do best: make compelling media. In so doing, we are creating federations of respected voices that prosper on their own terms. Current federations include Sports, Technology, Automotive, Business & Marketing, Media & Entertainment, Video Gaming, Graphics Arts, News 2.0, Lifestyle, Parenting and Green. For more information, please go to http://www.federatedmedia.net.
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