MPEGIF Congratulates JVT on Its 2008 Primetime Emmy Engineering Award and Announces Inclusion of MPEG-4 AVC/H.264 High Profile in the MPEGIF Logo Qualification Program

IBC 2008

AMSTERDAM, The Netherlands--()--The MPEG Industry Forum (MPEGIF), the largest advocacy group for MPEG technologies in the world, congratulates the Joint Video Team (JVT), lead by Messrs Gary Sullivan, Ajay Luthra and Thomas Wiegand, for being honored by the 2008 Primetime Emmy Engineering Award from the Academy of Television Arts & Sciences for the work in developing the High Profile for MPEG-4 AVC/H.264. The JVT is comprised of engineers from the International Standardization Organization (ISO), the International Telecommunication Union (ITU) and the International Electrotechnical Commission (IEC).

The MPEGIF is also pleased to announce the addition of the MPEG-4 AVC/H.264 High Profile to its MPEGIF Logo Qualification Program, a unique initiative designed to help guide interoperability among products and technology. The program, which until now included the MPEG-4 AVC/H.264 Baseline and Main Profile, is based on a self-certification process, is free of charge and open to all companies using MPEG-4AVC/H.264 technology, not just members of MPEGIF. Qualified products have the right to display the MP4 Qualification Mark and list their status in their documentation, literature, and advertising. They will also have their product listed in the MPEGIF Product Directory (http://logo.mpegif.org). Participant Companies include Motorola, Hantro, Harmonic, dicas, Divx, Amino, Envivio, NVidia, Samsung, Freescale, 2Wire, Fraunhofer, Bsoft, Elecard, Vsoft, Seva, Human Monitoring, Scopus, Sencore, Silicon Image, ARC, Sunplus, Media Tek, and Ceva.

"This Emmy award manifests the technological superiority of MPEG-4 AVC/H.264 and the unmatched engineering delivered by the JVT," comments Sebastian Moeritz, President MPEGIF and CEO at dicas. "Picking up from where the exceptional technical work of the standardization bodies stop, the many promotional activities of MPEGIF include the MPEGIF Logo Qualification Program, its interoperability program, and educational and informational initiatives such as the MPEGIF MasterClasses. These have significantly contributed to the worldwide adoption of MPEG-4 AVC/H.264," he continued.

David Price, Vice President MPEGIF, and Vice President at Harmonic, added, "MPEG-4 AVC/H.264 has emerged as the world's clear successor to MPEG-2 for digital video compression technology. It is being widely adopted for next generation media delivery delivering the new television experience from mobile up to HD. Organizations such as the JVT and MPEGIF are distinctive in their area of engagement and complement each other perfectly sharing a common goal. MPEGIF has clearly achieved its mission of widespread adoption of MPEG technologies set out when the organization was formed back in 2000."

About MPEGIF

The MPEG Industry Forum (www.mpegif.org), the world's largest advocacy group for MPEG technologies, represents more than 30 international companies and organizations from diverse industries and promotes the adoption of MPEG standards. MPEGIF, founded in 2000, has played a significant role in facilitating the widespread adoption and deployment of MPEG-4 AVC/H.264 as the industry's standard video compression technology powering next generation television and most mainstream content delivery as well as consumption applications including packaged media. MPEGIF, with more than 2500 people subscribed to its mailing lists, serves as a single point of information on technology, products and services for these standards, offers interoperability testing, a conformance program, marketing activities and is present at international trade shows and conferences.

MPEGIF is managed by Association Management Solutions: www.amsl.com

Contacts

MPEGIF
Nicola Wissler, MPEG Industry Forum Coordinator,
+1-510-492-4028 (Media)
nicola.wissler@mpegif.org

Contacts

MPEGIF
Nicola Wissler, MPEG Industry Forum Coordinator,
+1-510-492-4028 (Media)
nicola.wissler@mpegif.org