EL SEGUNDO, Calif.--(BUSINESS WIRE)--BlizzCon™ 2008, Blizzard Entertainment®’s sold-out gaming convention celebrating the global player communities that surround its Warcraft®, Diablo®, and StarCraft® game universes, will be televised live in HD on Oct. 10 and 11 as a pay per view package available exclusively to DIRECTV customers nationwide.
DIRECTV is currently running a special promotion -- available through the BlizzCon website (http://www.blizzcon.com/dtv) – offering the pay per view event free to new customers who sign up for DIRECTV by Sept. 30, 2008. Current DIRECTV customers will be able to order the event beginning Sept. 28 for $39.95.
In addition, DIRECTV customers who purchase the pay per view event or get it as part of the special promotion will also receive an exclusive in-game polar bear mount, complete with a BlizzCon-flag-waving murloc, for the World of Warcraft character they play.
“This first-ever BlizzCon pay per view event is an exciting option for Blizzard gamers across the country,” said Steven Roberts, senior vice president, New Media and Business Development, DIRECTV, Inc. “For the first time, they don’t have to rely on the Internet to get the inside scoop on the convention. Viewers will feel like they are actually walking the show floor as they watch live coverage of the event from DIRECTV in HD. We are happy to be partnering with Blizzard Entertainment and to televise one of the most highly anticipated gaming conventions of the year exclusively to DIRECTV customers nationwide.”
This DIRECTV-produced pay per view event will deliver more than 16 hours of live HD coverage from the show floor spanning both days of the convention, including exclusive interviews, demonstrations and more. The live coverage, broadcast from the Anaheim Convention Center in Anaheim, Calif., will air Oct. 10 and 11 on DIRECTV channels 97 (HD) and 120 (SD).
For more information on how to order the DIRECTV BlizzCon 2008 pay-per-view event please visit www.blizzcon.com or call 1-800-728-9375.
About DIRECTV
DIRECTV, Inc. (NASDAQ:DTV), the nation’s leading satellite television service provider, presents the finest television experience available to more than 17.1 million customers in the United States and is leading the HD revolution with more than 130 HD channels – more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed all national cable companies for eight years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.
About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft® and the Warcraft, StarCraft, and Diablo series, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ:ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes ten #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active users.