CarsDiva.com Creates Social Media Network Site Aimed at Ford Flex Vehicle Enthusiast Niche

PHILADELPHIA--(BUSINESS WIRE)--Demetra Markopoulos, real life Cars Diva behind CarsDiva.com, has announced FlexFans.org. The social network has been created specifically for consumer enthusiasts, retailers, and manufacturers of the new Flex Crossover vehicle, recently introduced by Ford Motor Company. Demetra got the idea to develop a social network focused on a single product line after visiting Ford’s corporate headquarters in Dearborn. She met with key designers and product and marcom managers of the Flex and returned with video interviews from her round table discussion and product walk around.

“We were so excited about CarsDiva’s new Flex site, we invited the CarsDiva to our Flex introduction party in Philadelphia and she agreed to attend.”

“I’m convinced this new crossover vehicle’s styling, creature comforts and luxury will transform the market,” says the CarsDiva. “Early consumers, designers and retailers I’ve spoken with share my view so I thought a bold, groundbreaking vehicle should have an equally bold and groundbreaking network on the Web where Flex Fans can congregate, talk about the Flex and discuss new innovations. For this reason I created FlexFans.org as the virtual Flex community and meeting place.”

Steve Amabile, General Sales Manager at Springfield Ford in Philadelphia and early online enthusiast and participant in web-based Flex forums agrees, “While I’ve been participating as a resource in other online forums and sites focused on the Flex, Demetra has introduced the first true social network for Flex enthusiasts, complete with photos, video profiles, blogs, public and private groups and 'Ask the Expert' wikis. It’s the best social network available to those of us with something to express about the Flex, or those who want to watch and learn more.”

Amabile added, “We were so excited about CarsDiva’s new Flex site, we invited the CarsDiva to our Flex introduction party in Philadelphia and she agreed to attend.”

To further promote FlexFans.org Markopoulos has attended Flex launch consumer events at Ford dealerships in the Philadelphia area this week including Springfield Ford Wednesday night, August 20^th. She will attend McCafferty Ford’s special Flex Consumer event Friday night, August 22, 2008.

“I love a party, I love the new Flex and car folks are my favorite people. I was thrilled to accept when several dealers invited me to attend consumer event launch parties for the Flex,” said Markopoulos.

Chris Bove, General Sales Manager of McCafferty Ford in Langhorne, PA, agrees, “We’re enthusiastic to introduce the Flex and wanted to throw a fantastic party around the vehicle launch Friday, I’m certain CarsDiva’s presence will enhance the occasion.”

Watch Video: www.carsdiva.com

About CARS, Inc.

CARS, Inc. is an independent technology and services company, founded and managed by automobile industry and technology veterans. The company is at the forefront of delivering online network mass collaboration revolution benefits to all sectors of the car realm as well as focused consumer segments that interact with automotive design, manufacturing, sales and service professionals.

CARS, Inc. is the first company to specialize in creating and maintaining specialized social and professional networks and online communities that speak to multiple major sectors of the automotive industry. CARS, Inc. social/professional networks go beyond research, media, or retail related Web sites, to give industry professionals and consumers a way to translate the concept of online mass collaboration into usable tools and techniques.

CARS, Inc. is dedicated to bringing the most advanced online relationship building platforms to automotive industry professionals, through specific market segment focus, ultimately dominating as the number one online automotive community networking company in the world.