MySpace Announces Support for OpenID and Introduces New Data Availability Implementations

New Data Availability Functionality on Flixster and Eventful Live Today For Users

MySpace Responds to Developer Feedback and Creates Enhancements to Data Availability

LOS ANGELES--()--MySpace, the worlds premier social network, today announced two milestones in its continued effort to lead the future of a more social Websupport for the OpenID movement, a free framework that simplifies a users online experience by decentralizing their digital identity; and two implementations of MySpaces own Data Availability initiative with Flixster and Eventful.

MySpace is committed to working with the open source community to allow users to widely control their digital identity, said Jim Benedetto, senior vice president of technology for MySpace. Joining OpenID marks the next step in MySpaces goal to allow our users to take their personal URL with them across the Web.

OpenID takes advantage of already existing internet technology (URI, HTTP, SSL, Diffie-Hellman) and allows users of social web sites to easily transform an existing URL into an account which can be used at sites which support OpenID logins. By joining OpenID, MySpace is giving users control of their login and their digital identity, allowing them to use their MySpace URL as their identity at all the websites which support OpenID.

In addition to its support of the OpenID movement, MySpace announced today two new implementationsboth launching todayof its Data Availability initiative with Flixster and Eventful. In addition, MySpace has created enhancements to the Data Availability initiative which allow for caching and storage of users content and data.

Data Availability Implementations on Flixster and Eventful:

The recent launch of the Data Availability initiative pioneered a new way for users to dynamically share their user generated content and data with websites of their choosing. As a first-mover site to announce a Data Availability initiative, the first to make the implementation available to any Website, and the first to launch public implementations, todays announcement reinforces MySpaces commitment to being a leader in the creation of a more collaborative and social Internet.

         

Flixster

 
Flixster is using MySpace Data Availability to allow instant sign-on and friend connections for millions of users with active MySpace accounts. Users are able to register for the Flixster site, populate their profile information and find their other friends from MySpace all without having to re-enter any information from their MySpace profile. Flixster and MySpace will then continue to sync information for as long as the user maintains a profile on both sites. Users keep complete control of what information they want to share and can unlink the accounts at any time.
 
"We're very excited to be working with MySpace to allow millions of their users to instantly start using Flixster and sharing movies with their friends while keeping their personal data private, secure and up to date," said Brad Greenstein, Co-founder and CEO of Flixster.
 

Eventful

 
Eventful is using MySpace's Data Availability Platform to enable its users to populate their Eventful profile with their MySpace photo, name, interests and more. Users who connect their profiles to MySpace will also automatically benefit from Eventful's event alerts program that notifies users when their favorite artists are coming to town. Alerts are based on which artists a user has friended on MySpace. This integration allows new and existing Eventful users to see the benefits of Eventful more quickly.
 
"We are excited to be working with MySpace to make the web more portable," said Jordan Glazier, Eventful CEO. "Data availability makes it easier for Eventful users to become quickly engaged in the Eventful community."

Data Availability Enhancements

In addition, MySpace announced enhancements to the MySpace Data Availability initiative for developers to allow for caching and storage. Responding to developer feedback, MySpace introduced changes to Data Availability that will allow developers to store a users core profile, called the portable profile, and cache all of the MySpace APIs for a 24 hour period of time for data fetched through the MySpace REST services. Items that are cacheable for a 24 hour period and must be removed when the cache expires are About me, Body type, Children, Drinker, Ethnicity, Has app, Heroes, ID, Interests, Jobs, Looking for, Movies, Music, Name, Network presence, Profile song, Profile URL, Relationship status, Religion, Sexual orientation, Smoker, Status and TV shows.

MySpace also allows developers to store certain core elements of user's profiles. MySpace understands that having portable profile data is essential to giving users greater freedom with their online identity and has created granular scoping through OAuth to give the user control over what is shared. A users portable profile includes Age, Current location, Date of Birth, Gender, Nickname, Thumbnail URL, and only if the user has scoped access Email, First Name, and Last Name.

MySpace is committed to making Data Availability an open, standards-based approach that grants users greater control over their identity while also providing robust privacy controls. MySpace has rolled out a centralized location within the site that allows users to manage how their content and data is made available to third party sites they have chosen to engage with. Please check www.developer.myspace.com for more updates.

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace's international network includes more than 20 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS) (NYSE:NWS.A) (ASX:NWS) (ASX:NWSLV).

(*) Among the top 2000 domains comScore Media Metrix, June 2008. For more information on comScore Networks, please go to http://www.comscore.com.

Contacts

MySpace
Amy Walgenbach, 415-293-9181
awalgenbach@myspace.com

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Contacts

MySpace
Amy Walgenbach, 415-293-9181
awalgenbach@myspace.com