Jon Peddie Research Hosts Expert Panel Discussion on Ray Tracing and Rasterization During SIGGRAPH 2008

Press-Only Lunchtime Event Promises Lively Debate About Who Holds the Keys to Future Cinematic Quality Graphics Innovation

TIBURON, Calif.--(BUSINESS WIRE)--Jon Peddie Research will host a distinguished panel of industry experts to share their insights to what 2009 promises for ray tracing and rasterization at an exclusive press-only luncheon on Wednesday, August 13, at the Palm Restaurant in Los Angeles during SIGGRAPH 2008.

“Intel, ATI and Nvidia all say they can do ray tracing. Can they?”

Discussions will include the merits of ray tracing compared to conventional rasterization, and whether the GPU architecture or the many x86 core architecture will be better suited to deliver the amazing cinematic quality results of real-time ray tracing.

"Intel, ATI and Nvidia all say they can do ray tracing. Can they?" asks Jon Peddie. " We promise that the panel discussion will deliver answers to the question: What is the future of cinematic quality graphics innovation and how we will get there."

Panelists include noted graphics experts from academia, leading corporations, a promising startup, and videogame production:

• John Hart, Prof. CS, University of Illinois
• David Kirk, Chief Scientist, NVIDIA
• Raja Koduri, CTO, Graphics AMD
• Bill Mark, Computer Scientist, Intel
• James McCombe, CTO, Caustic Graphics
• Habib Zargarpour, Senior Art Director, EA

Special guest: Jules Urbach, OTOY will present a demo of real-time ray tracing from the movie, Spiderman

This is a press-only event with limited seating. Lunch will be served and attendees will have the opportunity for one-on-one interviews with the panelists.

Send an RSVP to Jon Peddie [e-mail], call 415.435.9368 or sign up online at http://jonpeddie.com/jpr/events/details/jon_peddie_researchs_press_ luncheon_siggraph_2008/ (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

Based in Tiburon, California, JPR provides consulting, research, and other specialized services to technology companies, including graphics development, multimedia for professional applications and consumer electronics, high-end computing, and Internet-access product development.