Business Wire Announces Debut of LatinoWire, Featuring an Exclusive Distribution Relationship with impreMedia, the Number One Online and Print Hispanic News and Information Company in the United States

NEW YORK--(BUSINESS WIRE)--Business Wire today announced the launch of LatinoWire, a multi-channel platform, designed to reach the fast-growing and influential Hispanic market, anchored by an exclusive distribution relationship with impreMedia, the No. 1 Hispanic news and information company in the United States in online and print.

LatinoWire's comprehensive reach includes more than 1,200 Hispanic print and broadcast media nationwide. The backbone of the LatinoWire network is its unique access to the powerful and prestigious impreMedia Digital platform, the most dynamic vehicle available to reach the vibrant Hispanic community.

Business Wire's Hispanic content and multimedia assets-- in Spanish and English-- will be displayed on impre.com (http://www.impre.com), a web portal that includes a digital network of impreMedia's daily, weekly and monthly publications. The impre.com network of websites attracts approximately two million unique monthly visitors, generating 7.2 million monthly page views. Impre.com consistently ranks among the top Spanish-language news networks visited by U.S. Hispanic Internet users. LatinoWire can be accessed online at http://www.impre.com/latinowire.

ImpreMedia is the nation’s largest Hispanic publisher, in online and print, with print publications in seven of the top 10 Hispanic markets, reaching 17 markets in total, three of the nation's top 10 Hispanic DMAs and representing 65% of the U.S. Hispanic population. Its high-profile portfolio of media properties includes: El Diario La Prensa (the #1 Hispanic daily in New York, and the nation's fastest-growing newspaper); El Mensajero (#1 Spanish-language newspaper in San Francisco); Hoy Nueva York; La Opinion (the nation's #1 Spanish-language daily newspaper, based in Los Angeles); La Prensa (Central Florida's leading Spanish-language newspaper); La Raza (Chicago's #1 Spanish-language newspaper); Rumbo (Texas' No. 1 Spanish-language newspaper network with newspapers in Houston, San Antonio, and the Rio Grande Valley ; and Vista magazine (the United States’ most read, dual-language, general interest magazine among Hispanics).

"ImpreMedia has quickly established itself as the nation's premier Hispanic multimedia company, providing unparalleled access to a highly desirable demographic audience," noted Cathy Baron Tamraz, Business Wire's president and CEO. "We are extremely proud to be affiliated with the dominant leader in a market destined to grow in importance."

“We are extremely pleased to partner with Business Wire and to bring Business Wire’s LatinoWire content to our online readers on an exclusive basis,” said Arturo Duran, CEO of impreMedia Digital. “Through our unique partnership, impre.com users will have the ability to receive news directly from the companies making announcements, all with one convenient click. We believe that this is a significant benefit for those who come to impre.com for the latest in business and financial news affecting the Hispanic community.”

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information web sites, business-to-business decision-makers and consumers worldwide. With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to dozens of international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa.

The Business Wire news network is powered by its patented NX high-speed data platform and supports XML, XHTML and XBRL code to deliver the most sophisticated news file to enhance news release interactivity, customization and search engine optimization. Business Wire has 31 bureaus in cities including New York, San Francisco, Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney with reciprocal offices throughout the world. Business Wire was founded in 1961.

About ImpreMedia:

ImpreMedia is the nation’s leading Hispanic news and information company, online and in print. ImpreMedia provides advanced multi-platform media solutions for marketers to reach the rapidly growing and influential Hispanic market. Operating 26 online and print properties specifically targeted at the U.S. Hispanic population, impreMedia recently announced the launch of the multi-media national Latino web destination, www.impre.com, which combined with the company’s print properties, reaches 41% of all U.S. Hispanic adults every month. ImpreMedia is also the nation’s largest Hispanic newspaper publisher with publications in the top 10 Hispanic markets, reaching 17 markets in total, representing 65% of the U.S. Hispanic population. Leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit their website at: www.impremedia.com.

ImpreMedia portals and publications websites: www.impre.com, www.lavibra.com, www.impreautos.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.diariosrumbo.com, www.vistamagazine.com, and www.contigola.com.