Verticals onDemand Brings Apple’s Revolutionary iPhone to Life for Life Sciences Companies

New VMobile™ iPhone™ Edition from Verticals onDemand transforms the user experience

PLEASANTON, Calif.--(BUSINESS WIRE)--Since its launch in 2007, the Apple® iPhone™ has garnered stratospheric hype from techies around the world for its ‘stunning display, sleek design, and multi-touch user interface’ [CNET Networks, Inc., 2008 Product Review]. Now Verticals onDemand, the pharmaceutical industry’s leading provider of Software-as-a-Service (SaaS) CRM solutions, brings the dazzling iPhone to life for life sciences companies with the new VMobile iPhone Edition. This comes just weeks after Verticals onDemand’s launch of the VMobile Tablet Edition.

“Users can execute calls with one finger, making this the easiest-to-use application on the easiest-to-use platform ever launched in this market”

Verticals onDemand’s new VMobile iPhone Edition provides pharmaceutical and biotechnology sales representatives with real-time access to their VBioPharma™ SaaS CRM system. All VMobile iPhone Edition users access the same version of the underlying multitenant software code on the back-end, enabling easy upgrades and consistently high quality. With all VMobile applications, life sciences companies can deploy mobile applications that do not require additional maintenance cost or effort to support and enhance.

In contrast to Verticals onDemand’s VMobile Tablet and PDA Editions which run in a disconnected mode, the new VMobile iPhone Edition operates in a connected mode at all times. Pharmaceutical representatives can log sales calls and record physician reactions in real-time from anywhere there is cell phone coverage. The iPhone also provides elegant integration with Google™ Maps for instant driving directions.

“Users can execute calls with one finger, making this the easiest-to-use application on the easiest-to-use platform ever launched in this market,” said Peter Gassner, president and chief executive officer of Verticals onDemand.

VMobile iPhone Edition is generally available now. To sign up for a free trial, please visit www.verticalsondemand.com/products/vmobile-iphone.php.

About Verticals onDemand

Verticals onDemand is the leading provider of Software-as-a-Service (SaaS) CRM applications to the pharmaceutical and biotechnology industry. Founded by software industry veterans, the company combines deep industry domain expertise, CRM deployment experience, and SaaS operations savvy with Force.com from salesforce.com, the world’s first multitenant, on-demand platform. Verticals onDemand customers are achieving the fastest time to value through the deployment of fully functional CRM applications that are simple to deploy, inexpensive to operate, and provide a superior user experience.

Verticals onDemand is a privately-held company headquartered in Pleasanton, CA. For more information and online product demonstrations, visit www.verticalsondemand.com.

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