Globetrotting BlackBerry Brand tops Interbrands 2008 Best Canadian Brands Ranking

TORONTO--()--Leading global brand consultancy Interbrand today released its second biennial Best Canadian Brands study.

"In our second Best Canadian Brands study, we have highlighted the need for Canadian brands to build their presence internationally. This will not only enhance growth, but also help defend against an onslaught of global market players in an increasingly integrated and borderless world economy," said Bev Tudhope, CEO, Interbrand Canada. "The brand topping this year's ranking BlackBerry is the quintessential success story of a global Canadian brand.

A new entrant to Best Canadian Brands, BlackBerry skyrocketed to top of the list, with a brand value of $5,607.6 million. Other new entries include Manulife, ranked sixth ($2,550.9 million); Sun Life, ranked 16th ($1,028.7 million); Lululemon, ranked 22nd ($352 million); and Shaw, ranked 25th (272.5 million).

Sectors seeing major increases in brand value within the top 25 include Energy (42.7% growth), Telecom (32.2% growth), Retail (10.6% growth), and Banking / Financial Services (5.1% growth).

"Overall, the results are very encouraging for brands in Canada, with an increase of $13.2 billion in value across the top 25 compared to our 2006 study," said Tudhope.

About Best Canadian Brands

Using Interbrand's proprietary methodology, the study reveals the financial value of the top 25 Canadian brands and points to influencing factors in brand value fluctuations. The study also examines trends in Canadian branding and features a review of other prominent Canadian brands. The study was first covered in The Globe and Mail's Report on Business. To download a copy of the study, please visit www.interbrand.com.

About Interbrand

Interbrand (www.interbrand.com) is the leading brand consultancy and authors of the annual ranking of The Best Global Brands, published by BusinessWeek. It combines the rigorous strategy and analysis of a management consulting practice with the entrepreneurial and creative spirit of branding and design. The company offers a comprehensive array of consulting services that guide clients in the evaluation, creation and management of their most valuable asset their brands. Founded in 1974, Interbrand has offices in over 30 cities in more than 20 countries around the globe and has clients from among the most respected businesses.

Contacts

Interbrand Canada Inc.
Trevor Cape, Tel. +416-628-2069
Director, Marketing and Knowledge Management
tcape@interbrand.ca

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Contacts

Interbrand Canada Inc.
Trevor Cape, Tel. +416-628-2069
Director, Marketing and Knowledge Management
tcape@interbrand.ca