Federated Media Welcomes AnandTech Into Stable of Conversational Media Tech Sites

FM’s Tech Federation Augmented by the Leading Source for Hardware Analysis and Industry News

SAUSALITO, Calif.--(BUSINESS WIRE)--Federated Media Publishing (FM) today announced a partnership with LMCD Marketing, publisher of AnandTech.com. AnandTech, the leading source for hardware analysis and industry news, has joined FM’s family of conversational media sites. As the newest member of FM’s venerable Tech Federation, the site finds itself in good company with tech news pioneers like GigaOm, TechCrunch.

“AnandTech fits that bill perfectly with an incredible global audience that participates in active discussions around the most important issues in IT technology. And with deep editorial credibility, the site is a welcome addition to the FM family. We look forward to a long, productive relationship with LMCD and AnandTech.”

“Our goal is to be the best source for PC Technology analysis, news and reviews on the Web,” said Anand Shimpi, CEO and editor-in-chief of AnandTech. “FM clearly understands our business, goals and audience. I look forward to a successful partnership.”

With more than 8 million monthly unique users and 55 million monthly page views, AnandTech is the premier IT industry resource for comprehensive hardware coverage and industry news. The dedicated global audience also participates in AnandTech’s community forums where members share their views, ideas, post questions and participate in a lively, informed conversation with each other and with AnandTech editorial staff.

“FM is in the business of supporting great conversations,” said Neil Chase, vice president of author services at FM. “AnandTech fits that bill perfectly with an incredible global audience that participates in active discussions around the most important issues in IT technology. And with deep editorial credibility, the site is a welcome addition to the FM family. We look forward to a long, productive relationship with LMCD and AnandTech.”

FM seeks to support LMCD and AnandTech by leveraging its longstanding relationships with brand marketers. AnandTech’s large, affluent audience and high level of community engagement will allow FM to bring brand marketers into the conversation while maintaining the transparency and credibility that is crucial to AnandTech and it’s dedicated audience.

About Federated Media Publishing

At FM, we believe great voices attract great audiences. We're in the business of supporting those voices by connecting them to great marketers, as well as providing a suite of services that let authors focus on what they do best: make compelling media. In so doing, we are creating federations of respected voices that prosper on their own terms. Current federations include Sports, Technology, Automotive, Business & Marketing, Media & Entertainment, Video Gaming, Graphics Arts, News 2.0, Lifestyle, Parenting and Green. For more information, please go to http://www.federatedmedia.net.

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