CORRECTING and REPLACING Fans Consumed Record Amount of Video at NHL.com After 2008 Stanley Cup Final Game 5

Please replace the release with the following corrected version due to multiple revisions.

“The NHL has made digital a central platform for activating avid fans and scaling the business, and video is the key part of that strategy”

The corrected release reads:

FANS CONSUMED RECORD AMOUNT OF VIDEO AT NHL.COM AFTER 2008 STANLEY CUP FINAL GAME 5

After Monday Night TV Ratings Coup, On Tuesday League Achieves New Record Online

After Monday night’s triple-overtime thriller during Stanley Cup Final Game 5 between the Pittsburgh Penguins and Detroit Red Wings, on Tuesday National Hockey League (NHL) fans consumed more streaming video at NHL.com than any other single day in the history of the site.

On Tuesday, fans flocking to the NHL Network Online, and tuning to the Game Highlights Channel presented by Verizon Wireless, consumed 50 percent more streaming video than NHL.com’s previous daily record. The achievement is particularly notable because the amount of highlight video consumed in the wake of Game 5 eclipsed nights when the NHL has had 15 games being played across North America.

The record amount of video is further indication that, in addition to the high quality of play, star power and drama on the ice, the NHL Network Online is successfully keeping its avid fans engaged and active since end of the regular-season. On Tuesday, the Game Highlights Channel presented by Verizon Wireless saw a record number of visitors and concurrent users.

“The NHL has made digital a central platform for activating avid fans and scaling the business, and video is the key part of that strategy,” said John Collins, NHL Senior Executive Vice President of Business and Media. “As a League, we’re demonstrating in record numbers the ability to deliver a large audience, both to traditional media as well as New Media platforms that are widely consumed by the most appealing demographics.”

The achievement comes on the heels of the news that NBC earned a 3.8 overnight rating and a 7 share for Game 5, the best overnight rating for a Stanley Cup Final Game 5 in six years, and the best for an NHL game on NBC since NBC reacquired the NHL in 2004. The average of 6.2 million viewers made it the most-watched Stanley Cup Final game since Game 5 in 2002 between the Carolina Hurricanes and the Red Wings (6.8 million).

Also, NBC's Saturday night Game 4 coverage ranked No. 1 in primetime in Adults 18-49, Adults 18-34 and all key adult-male demographics. This marks the first time Stanley Cup coverage has scored a primetime win since Saturday, June 9, 2001 (Stanley Cup Final Game 7, Colorado-New Jersey). So far, NBC’s three-game Stanley Cup Final average of 3.0/6 is an 88% increase over last year (1.6/3).

About the NHL

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League’s international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, NHL Network and HDNet) and radio (Westwood One and XM Radio). Through the NHL Foundation, the League’s charitable arm, the NHL raises money and awareness for Hockey Fights Cancer, Hockey’s All-Star Kids and NHL Diversity, and supports the charitable efforts of all NHL players. For more information on the NHL, log on to NHL.COM.

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