BUTTERFINGER® 'Name Change' an April Fools Day Prank to Celebrate Launch of New Butterfinger Comedy Network on Yahoo!

BUTTERFINGER Distributing Nearly 200,000 Free Limited Edition 'Finger Bars' Through Participating 7-Eleven® Stores

BUTTERFINGER(R) 'Name Change' an April Fools' Day Prank (Photo: Business Wire)

College & University Pressroom

GLENDALE, Calif.--()--Fear not, BUTTERFINGER fans, the iconic candy bar with the crispety, crunchety peanut-buttery orange center is not changing its name to "The Finger" as reported earlier today. The April Fools Day prank was executed by the brand team to announce the launch of the new Butterfinger Comedy Network (ButterfingerComedyNetwork.yahoo.com) on Yahoo! Video today.

To celebrate clever humor and the launch of the Butterfinger Comedy Network, BUTTERFINGER is distributing nearly 200,000 free Finger Bars to consumers at more than 2,000 7-Eleven® stores in 10 major markets across the country. This will occur on the afternoon of April 1 only and while supplies last (one Finger Bar per customer). Participating markets include New York, Los Angeles, Chicago, San Francisco, Philadelphia, Phoenix, Seattle, Dallas, Boston and Miami. Consumers can view a list of the participating 7-Eleven retail locations at the Butterfinger Comedy Network on Yahoo! (ButterfingerComedyNetwork.yahoo.com).

For consumers unable to find a Finger Bar in their area, a limited number of the bars are listed on eBay Giving Works, eBays dedicated program for charity listings, through April 8. All proceeds will benefit A Place Called Home, a dynamic youth enrichment center located in Los Angeles.

The Butterfinger Comedy Network features hundreds of the funniest videos from across the web and is a hub for consumers looking for the best of the best in online comedy, spoofs, pranks, standup, original segments and just plain crazy stuff. Users can watch, comment on and share videos in a best-in-class online video experience. The Butterfinger Comedy Network aims to be the gold-standard of what is funny online.

BUTTERFINGER is a brand that truly celebrates clever, witty humor, said Tricia Bowles, spokesperson, Nestlé Confections, a division of Nestlé USA. This April Fools Day prank was an unexpectedly fun way to launch the new Butterfinger Comedy Network on Yahoo! and it's just a taste of whats to come on this newly launched entertainment site.

About Nestlé USA

Named one of Americas Most Admired Food Companies in Fortune magazine for the eleventh consecutive year, Nestlé USA provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. Thats what Nestlé. Good Food, Good Life is all about. Nestlé USA, with 2007 sales of $8.25 billion, is part of Nestlé S.A. in Vevey, Switzerland the worlds largest food company with sales of $90 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the companys blog, Yodel Anecdotal.

Butterfinger Satellite Feeds:

Date: Tuesday, April 1, 2008

Start Time: 3:00PM ET (12:00PM PT)
End Time: 3:15PM ET (12:15PM PT)
Galaxy 26 Transponder 9 C-Band Analog
93 Degrees West
Downlink Freq: 3880 V
 

Date: Tuesday, April 1, 2008

Start Time: 7:00PM ET (4:00PM PT)
End Time: 7:15PM ET (4:15PM PT)
Galaxy 26 Transponder 9 C-Band Analog
93 Degrees West
Downlink Freq: 3880 V

Contacts

Media Contacts:
GolinHarris
Chris Volk or Jessica del Mundo
213-623-4200
cvolk@golinharris.com or jdelmundo@golinharris.com

Contacts

Media Contacts:
GolinHarris
Chris Volk or Jessica del Mundo
213-623-4200
cvolk@golinharris.com or jdelmundo@golinharris.com