Oops I’m Late: First Calendar and GPS Based Notification for Mobile Phones Now Filters Bosses, Uses Maps and Goes Free

LOS ANGELES--(BUSINESS WIRE)--The modern GPS-enabled solution is running behind schedule. Most GPS applications require a user to re-enter their destination information in the awkward confines of their car, often when the address information is already sitting in their calendar. Oops I'm Late! unlocks this appointment information by using GPS and the Lateology.com Creative Commons-licensed formula to determine if one is late. The result: No more frantic "I'm late!" emails or text messages from the user, and instead, an appreciated status report for the waiting parties.

Oops I’m Late! now features system-wide contact filtering to prevent unwanted attendees from being included. There is no worry about the Pointy Haired Boss getting a confusing message when late to a meeting from lunch, even if the boss is invited or the event organizer. The system-wide contact filtering allows for a do-not-notify list or no filtering at all, and an exclusive notify-only list or manual mode for standard and professional versions.

Oops I’m Late! adds Microsoft Live Search integration for Standard and Professional editions. A user can now geocode (or convert a street address into latitude and longitude coordinates) an appointment in Oops I’m Late! and use it with Microsoft Live Search. A user can go from an event in their calendar to a map of the event on their phone. Once the new location is set, the user can choose: categories, map, directions, traffic, movies or gas prices. Additionally, a previously saved Microsoft Live Search location can be used as a geocoding source, saving time.

Oops I’m Late! partners with Smaato and their SOMA™ (Smaato Open Mobile Advertising) platform to bring Oops I’m Late! as a free, ad supported version. SOMA enabled applications are free of charge because they're supported by non-intrusive advertising. Now, the best way to transfer appointment information into usable GPS communications is available for anyone to use.

The Oops I’m Late! major use case is for familiar locations such as regular, routine engagements, trips to the store, and so on. Scenarios include:

• Weekly meeting at distant location with variable start time
• On way to location during traffic on freeway
• Long trips with an unknown amount of starts and stops (think trip to the country/city)
• Dates, business meetings, planned and unplanned events
• Any travel that requires occasional contact as to ETA
• Failsafes: No notification if the GPS is lost, no false positive "lates"

Oops I'm Late! v1.1 runs $7.99 for the Economy edition, $24.99 for the Standard edition and $39.99 for the Professional edition. The ad supported version is free.

www.oopsimlate.com

For questions, please contact Alex Reich at 310-401-8106 or alexreich@oopsimlate.com.