FOOTHILL RANCH, Calif.--(BUSINESS WIRE)--Wet Seal will launch a new collection of tops designed by multi platinum recording artist Ashlee Simpson in conjunction with her third CD release, BITTERSWEET WORLD, and a major in-store and online nationwide promotion on April 22, 2008.
The Wet Seal, Inc. (Nasdaq: WTSLA), a leading specialty retailer to young women, today announced the launch of a collection of tops designed by Ashlee Simpson. The collection features designs inspired by Ashlee Simpson’s personality, sense of style and album artwork. Each piece displays Ashlee’s signature touch and will be priced in line with Wet Seal merchandise. The line will launch nationally on April 22, 2008, the same day that her new album BITTERSWEET WORLD hits stores and online retailers nationwide. The first single from the release “Little Miss Obsessive” is currently heating up radio airwaves.
“Ashlee is a role model for our girl and her fun and flirty sense of style is an inspiration for the line. The goal was to partner with an icon and deliver affordable fashion, and Ashlee is an ideal partner for this,” said Ed Thomas, the Company’s Chief Executive Officer. “We’re excited to see the designs brought to life in our stores and we look forward to Ashlee’s exclusive merchandise being available across America.”
In conjunction with the launch of the collection, Wet Seal will also be selling the highly anticipated new release from Ashlee, Bittersweet World. The CD will be available at all Wet Seal locations nationwide and online at wetseal.com. In addition, a nationwide promotion will also launch that includes a sweepstakes in which one lucky winner will bring four friends to a private meet-and-greet sound check party during Ashlee’s summer tour. The winner and friends will be flown to Los Angeles, California, be put up in a Hollywood Hotel for two nights, enjoy a $500 shopping spree at Wet Seal, go to the private sound check party and attend the Ashlee Simpson concert. In addition to the grand prize, other runner-up prizes will be offered, including signed copies of the new Ashlee Simpson release and a $100 shopping spree.
“I was inspired by so many fun, wonderful things as I was recording BITTERSWEET WORLD and it’s been great to carry through those inspirations into these new shirt designs,” said Ashlee. “I hope my fans love this album and rock out in these shirts!”
Headquartered in Foothill Ranch, California, The Wet Seal, Inc. is a leading specialty retailer of fashionable and contemporary apparel and accessory items. As of March 1, 2008, the Company operated a total of 494 stores in 47 states, the District of Columbia and Puerto Rico, including 399 Wet Seal stores and 95 Arden B stores. The Company’s products can also be purchased online at www.wetseal.com or www.ardenb.com. For more company information, visit www.wetsealinc.com.
About Ashlee Simpson
Born in Waco, TX, Ashlee made inroads as an actress early on, appearing on the shows “7th Heaven” and “Malcolm in the Middle,” as well as the independent film “Undiscovered,” but she always longed for a music career. Her Geffen debut AUTOBIOGRAPHY topped the Billboard charts in the week of release, spawned the hit singles “Pieces of Me,” and “La La” and sold several million copies to date. Her follow-up I AM ME scored another chart-topping debut in the week of release, preceded by the hit singles “Boyfriend” and “L.O.V.E.” In 2006, Ashlee returned to acting when she became the youngest person ever to play the role of Roxie Hart in the London production of the legendary musical “Chicago.” She later revisited the role on Broadway for a special 10th anniversary production alongside Broadway greats Bebe Newirth, Ann Reinking, Chita Rivera and Joel Grey.
BITTERSWEET WORLD is Ashlee Simpson’s third album and she will tour this summer in support of the release. For the most up-to-date information on Ashlee, please visit www.ashleesimpsonmusic.com