Active Endpoints to Drive Mass Adoption of Services-Oriented Applications

WALTHAM, Mass.--(BUSINESS WIRE)--Active Endpoints, Inc. (www.activevos.com), the leading provider of Visual Orchestration Systems, today announced new funding, additions to its management team and an expanded go-to-market strategy, all of which are designed to implement the company’s new mission to make it easier for line of business project teams to modernize their applications, accelerate project delivery and reduce the effort required to adapt to change.

Visual Orchestration Systems (VOS) provide an easier, standards-based way for companies to become more efficient and agile by combining processes, people, customers, partners and other application assets into a unified deployment and management application fabric. VOS completes the Services-oriented Architecture (SOA) puzzle by delivering an all-inclusive set of capabilities that are perfectly sized for line of business development projects.

Active Endpoints, already well-known for its contributions to the Business Process Execution Language (BPEL) and BPEL4People open standards, is ideally positioned to leverage its experience with these standards into a comprehensive system for corporate line of business developers. The company’s ActiveVOS™ product line revolutionizes the creation and deployment of services-oriented applications.

“Today, Active Endpoints embarks on a major expansion of its business, one which enables project teams to rapidly deliver results without struggling with top-down, hard-to-implement architectural solutions,” said Mark Taber, CEO, Active Endpoints. “Until now, individual project teams have had limited options for development because the focus has been on solving enterprise-wide issues. Our ActiveVOS product line builds on open standards and leverages the SOA services and infrastructure already implemented in enterprises to create a new opportunity for project teams to be more effective and to respond to business requirements more rapidly.”

“We have relied on Active Endpoints for their ActiveBPEL® engine for mission critical applications,” said Dan Freedman, SOA software architect, Lockheed Martin Corp. “With the upcoming release of ActiveVOS, Active Endpoints has made our job easier, along with reducing lead time, by providing an out of the box solution for composing and running our client applications.”

To implement Active Endpoints’ expanded mission in the marketplace, the company has received additional funding from its current investors, Atlas Venture and North Bridge Venture Partners, and recruited new executives. New executives joining the company include Luc Clement, senior director of product management; Eric Egertson, vice president of sales; and Alex Neihaus, vice president of marketing. These executives join Active Endpoints from a long list of successful enterprise software companies, including IBM, HP and Progress Software. In addition to these new management team members, the company is expanding its sales and services to match customer demand for its ActiveVOS system. The company has also opened a new headquarters office in Waltham, MA.

"Active Endpoints' tools helped us bootstrap our SOA efforts and redefine how we develop and integrate applications. The company's help has been invaluable,” said Andrew Bowman, lead enterprise architect, Synovus Financial Corp. “They helped us on the first day and have been there every time we've needed them. We are excited about the new VOS roadmap and look forward to working with Active Endpoints in the future."

"Active Endpoints’ ActiveVOS products combine SOA and BPM capabilities into a single solution that offers rapid time to value for customers," said Jason Bloomberg, managing partner, ZapThink. "Their 'right weight' solution is well-suited for departmental and line of business projects, and will help to drive mass adoption of SOA-enabled applications in a low-risk, cost effective manner."

About Active Endpoints:

Active Endpoints (www.activevos.com) is the leading developer of Visual Orchestration Systems. VOS empowers line of business project teams to create applications using services and industry standards, making their businesses more agile and effective. Active Endpoints’ ActiveVOS is the first product family to promote mass adoption of SOA-enabled applications by focusing on accelerating project delivery time with a standards-based, easy to use system. Active Endpoints is headquartered in Waltham, MA with development facilities in Shelton, CT.

© 2008 Active Endpoints Inc. ActiveBPEL and ActiveVOS are trademarks of Active Endpoints, Inc. All other company and product names are the property of their respective owners.