Superpages.com Expands User-Generated Content Functionality

DALLAS--(BUSINESS WIRE)--Superpages.com®, a service of Idearc Media Corp., today continues to capitalize on the growing industry trend of obtaining user-generated content by expanding its functionality to allow users to provide additional content to listings and business profiles. To learn more about Superpages.com’s enhanced user-generated content functionality, visit www.superpages.com/ugc.

“For small- to medium-sized businesses, user-generated content such as user reviews – especially positive ones – can drive more traffic to the business.”

“User-generated content is creating a medium where consumers can interact with our site and learn more about businesses in their community,” said Robyn Rose, vice president of marketing for Superpages.com. “For small- to medium-sized businesses, user-generated content such as user reviews – especially positive ones – can drive more traffic to the business.”

With the new functionality, users can now:

• Edit business listings and business profiles – Tell us more about their favorite businesses, what products or special services they offer, and the type of payment methods they accept.
• Add or view photos – Share pictures of a favorite local restaurant, hair salon, or show other users how big the stage is at a favorite concert hall.
• Add or read blogs – Share additional comments and information about a favorite local business. Find out what’s going on in a local community and discuss it with other Superpages.com users.
• Add or read reviews – Write a review on Superpages.com and let everyone know what you think.

In 2006, Superpages.com, the expert in local search, had more than 2.8 billion network searches and more than 18 million small- to medium-sized business listings in the United States, 11 million of which feature enhanced content.

About Idearc Inc.

Idearc Inc. connects buyers and sellers with its multi-platform of advertising solutions including Verizon^® Yellow Pages, Verizon^® White Pages, smaller-sized portable Verizon^® Yellow Pages Companion Directories, Superpages.com^®, Superpages Mobile^SM, Solutions At Hand™ magazine, Solutions at Home™ magazine, and Solutions on the Move™ and Solutions Direct™ direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. Superpages.com, the expert in local search with more than 2.8 billion network searches and 18 million business listings in the United States in 2006, offers advertisers a variety of online advertising solutions. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit www.Idearc.com.

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